According to estimates by the analysts, the international market for sparkling wines is on track for growth with the global market exceeding for the first time last year US$ 50 billion, with Premium segments and trending categories such as Prosecco, Crémant and alcohol-free bubblies scoring even a double-digit growth at times.  

ProWein Sparkling Bar

To celebrate and showcase this success, ProWein Sparkling Bar is being planned at the center in Hall 4 to act as a modern meeting point for tastings, brief conversations and in-depth insights into trends, regions and markets.

Positioned behind a long counter, experienced sommeliers will pour selected products of various exhibitors in a relaxed bar settings. QR codes in the wine menu will provide trade visitors with detailed information on each sparkling wine, allowing them to make direct contact with its producer, make appointments or request further information.

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Several keynote tastings will provide a concise overview of the diversity of the international sparkling wine market. One could taste up to five wines and classify them in 30 minutes. These tastings will cover both well-established monikers like Champagne, Prosecco, Cava, Crémant and other sparkling wines with new perspectives and market segments.

The line-up will include comparative tastings with the association of traditional sparkling wine makers, selected producers of top Lambrusco as well as the VDP.Sekt.Prestige category, to be hosted by Caro Maurer MW. International styles will be examined using cava producers like Pere Ventura.

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Other tastings will address topics like “Sparkling Wine by the Glass” presented by Patrick Schmitt MW. Champagne producers will also showcase their products at this Bar in conjunction with the Champagne Lounge which is always popular at ProWein. In addition, every day ‘Sparkling Talks’ will highlight current market developments, consumer trends and opportunities in the sparkling wine segment with an international focus in 20 minutes.

A digital Sparkling Map will pool in all relevant stations of the sparkling wine ranges at ProWein. This will allow the visitors to find producers and products in a targeted fashion and plan their Fair visit efficiently. The tastings and lectures will be facilitated amongst others by two experienced wine writers who have developed the concept for the new Sparkling Bar together with ProWein.

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“With Sparkling Visions, for the first time now we group all sparkling wine themes at ProWein in such a way that their innovative power becomes visible and experiential. We want to inspire our trade visitors to break new ground and put visions into practice right away. The sparkling wine market currently offers excellent prerequisites to do this,” says Frank Schindler, Director of ProWein Düsseldorf.

For more details visit www.prowein.com.

Subhash Arora