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‘Subhash Arora's passion for wine goes back to over 30 years when he was a teetotaller. He founded the Delhi Wine Club in 2002 to promote wine culture in India through events that include 5-course wine dinners generally with 5 wines. Although the club is impartial to the origin of wines, the Italian wines get more attention because of the ever increasing popularity of the Italian cuisine. The club which was voted as the best wine club of India by the Wine Business International in Germany has organised 138 events for a membership that runs between 160 and 180. The club disseminates wine related information through the first wine webzine, started in 2002,’ reports F & B News.
The report goes on to add the efforts made by Cav. Arora in promoting the wine culture and disseminating information about the wine Industry as President of Indian Wine Academy. ‘Arora also founded Indian Wine Academy in 2003, through which wine consultancy and educational services are offered. DelWine, a newsletter that goes out to over 13000 qualified viewers globally, 6 times a month and has published 291 editions is edited by him. This complimentary India-centric e-Newsletter keeps the subscribers abreast about the wine industry in general with a special emphasis on the Indian wine industry.‘
Writing about the visits to Italy and how he helped the Italian wine industry, it added,’ he frequently visits different regions of Italy for various tastings. He has spoken at seminars, judged competitions and writes voraciously about Italian and other wines. He helps the Italian industry to understand the complicated Indian industry and facilitates the process of exports professionally.’
‘Mr. Subhash Arora is the President of the Delhi Wine Club and of the Indian Wine Academy. In his persistent effort for the promotion of the culture of wine in India, Mr. Arora has dedicated special attention to Italy. He has widely promoted the Italian wine culture and Italian wineries in India. He has collaborated in a special publication dedicated to Italian wines in India and has also participated in different cultural and promotional initiatives in the food and wine sector.’ read the citation by H.E. Roberto Toscano, the Ambassador of Italy while giving the title award at his residence last Wednesday.
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Scores of individuals have been sending the congratulatory messages.
Message from Angelo Gaja in Piemonte summarises that the wine promotion habit cannot be kicked. The message says, ‘I am writing on behalf of Mr. Gaja and the staff. What great news that you have been knighted by the Italian government for your devotion to Italian wines and producers! We are very proud that you wanted to share this personal success with Gaja and wish you all the best for your future projects, which we are sure, will ever include wine passion. The world of wine is something that enters your blood and will never leave you.’
Says Michele Shah, a Tuscany based highly regarded British wine journalist and author, ‘Hey Subhash, congratulations! A well deserved commendation! You are a dedicated and passionate ambassador of Italy's wines and thanks to you Italy has a bright future in India. Bravissimo!!!!Un abbraccio. Michele.
Carlo Nerozzi writes from Italy, ‘Dear Cav. Subhash, I am happy about the important honour which had been conferred to you by our President. This is an important step to develop the good relations between India and Italy especially in the wine field. Many compliments and kind regards.’
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Elena Tessari who produces excellent Soave and Valpolicella in her La Cappuccina winery near Verona comments, ‘when I read your newsletter, what a big and very pleasant surprise I discovered! So many congratulations to you, for your great passion for wine and love for life! With the sweetest toast to you, cheers!’
Says Dan Traucki, a well-known Australian writer is indulgent when he says, ‘Cav Subhash, does this mean that next time we meet I have to bow to you? I will do so gladly in deference to you great knowledge & wine skill. Congratulations my friend- well deserved. Salute’ Dan the Aussiewineman
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An accolade well deserved bestowed on an objective wine Ambassador of the world’, says Yegas Naidoo, a wine connoisseur and an international jurist from South Africa.
Raj Paul of Houston didn’t even know about the award, like most non-Italians. He says, ‘Congratulations & well done - who knew the Italians even had knights! You should have asked them for a case of super tuscans to celebrate the occasion. Regardless, its quite an honor but I must warn you not to expect us to call you 'Sir Subhash'. Raj
Satish Manocha, an IIT engineer who had retired as the MD of ITI Industries has another viewpoint when he says, ‘you deserve many such really world recognitions for a great service (why not Indian award first), that also for a professional and an Industrialist of your calibre. It is a pity that India recognizes a great talent only after another country awards and accepts an achievement of an excellent accomplished Indian first. It happened in many cases, even for Nobel Laureatte Shriman Rabindra Nath Tagoreji, brainiest Mathematician Ramanujam , Scientist Sir C.V. Raman to mention a few. Maybe you can enlighten me on a reason for this wrong thing.’
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Ritu Memani, a young member of the Delhi Wine Club writes,’ Congratulations! You have done wonders for the club. We all know that, your passion shines through everything you do. I’m sure this is not the end, this is the beginning of many accolades that will make our club and country more proud.’
Balaji Rao, who founded the Hyderabad Wine Club, writes,’ Dear Subhash It is a happy occasion for all wine lovers of India. On behalf of 'Hyderabad Wine Club' we congratulate you and appreciate your efforts in promoting wine culture is India and your support to our club.’
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The Award implies the use of official and legal title of ‘Cavaliere’ (‘Sir’ in English) but does not grant any pecuniary or tangible benefits; it is a mere recognition of the meritorious service. Besides the certificate, it includes a medal (Nastro for males and Fiocco di Nastro for females), smaller medal (Nastrino and Fiocco di Nastrino) and a pin (Rosetta and Spilla resp.).
An article by IANS also gives the details of the other award winners.
Cav. Subhash Arora may be contacted at WineKnightIndia@gmail.com
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