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Last year’s number one, Gallo, the largest family owned winery in the USA was knocked off the top spot this year dropping to 2nd place despite enjoying one of the biggest brand score increases in the top 10. Gallo is represented in India by Carlo Rossi which is imported by Khaitan Distilleries.
The new wine company on the leaderboard, Concha Y Toro is imported in India by Tax Free Global which has earlier popularized Casillero del Diablo, one of the labels a variant of which was once described as the Best Value for Money Wine on the Planet by Decanter. The importer is now focused on the cheaper and world’s largest selling Chilean Brand Frontera which has become a household/ banquet word and popularized wherever wine is also sold by the glass.
Climbing one spot to 3rd place this year is California’s Robert Mondavi Winery. Imported by Mohan Bros., the wines find a very good Recall value in the market, though seemingly overpriced.
Hardys was the Most Powerful Brand from Australia last year, behind only the American Gallo. Imported by Sula Selections for over 5 years, it dropped two spots to 4th place this year, despite a slight increase to its overall brand score and maintaining its position as the Most Powerful Australian brand. This wine has been increasing in popularity in India because of its interesting blends in the Stamps Range of wines.
Stomping into 5th place is ‘Barefoot’, owned by California’s E&J Winery, which has made an impressive entry in this year’s Power Brands Report in the Drinks Business. The winery was founded in 1986 in Modesto, Sonoma where E & J Gallo is also headquartered. Barefoot was bought over by Gallo in 2005. The brand has not been spotted in India so far and maybe it is time someone imported it.
Dropping from 5th place to 6th was the John Casella -owned Yellowtail which this year saw a 2% drop to its brand score, but which is still going strong in India through the efforts of Berkmann Cellars India.
Charging ahead with 7th position though slipping a notch from last year, California’s Sutter Home is one of the largest family-run independent wineries in the United States. It has been part of the wine portfolio of Brindco, the leading importer of India, for several years.
Beringer, owned by the much-in-the-news Treasury Wine Estates of Australia and imported by Aspri Spirits and Wines, stands firm in 8th place. Maintaining its 9th place position, is Australia’s Jacob’s Creek, an Australian company owned by the French principal, Pernod Ricard. Imported by the Indian office of the company, this wine is on a fast track. It is the biggest selling imported wine brand that has perhaps helped push Australia ahead of France as an exporter of wines to India and has impressive growth plans to become a leading importer within a few years.
Australia’s Lindeman’s dropped from 7th to 10th place. Owned by the Treasury Wine Estate and imported by Mohan Bros., the wine is not necessarily produced or bottled in Australia. Here is a list of wines that won a place in the Top Ten:
- Concha y Toro (Concha Y Toro)
- Gallo Family Vineyards (Gallo)
- Robert Mondavi Winery (Constellation)
- Hardys (Accolade)
- Barefoot (E & J Gallo)
- Yellow Tail (Casella)
- Sutter Home (Sutter Home Winery)
- Beringer (Treasury Wine Estates)
- Jacobs Creek (Pernod Ricard)
- Lindeman’s (Treasury Wine Estates)
The index is calculated based on the last 5 years performance, price positioning, the number of markets that have significantly improved, and a "slight" which includes the brand awareness, brand relevancy, brand heritage and brand perception.
During the last 6 years since delWine started tracking the Most Powerful Brands, the Top Ten have been generally rotating amongst themselves. Torres, which is otherwise a very powerful brand, is a surprise omission. US wine giant Blossom Hill narrowly missed out a spot in the Top Ten by being edged out to the number 11 spot.
For an earlier related article going back to 2008, click Here:
Subhash Arora
Tags: Concha Y Toro, Gallo, Robert Mondavi Winery, Hardys, E&J Winery, Yellowtail, Sutter Home, Beringer, Jacob’s Creek, Lindeman’s |