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Posted: Tuesday, September 22 2009. 15:34

Indian Elephant in Bordeaux Wine Museum

After travelling through Adelaide, San Francisco and Athens, the well-known French wine posterist Jean-Pierre Got plans to hold a ‘Wine Posters’ exhibition for a month on October 22 at the newly opened Musée du vin et du négoce in Bordeaux with the official poster displaying an Indian elephant used to transport wine, reports Subhash Arora.

The poster "Retour des Indes"(Return From India") reminds one of the Bordeaux wines which were shipped around the world for better ageing. St. Estephe on one of the empty wooden wine boxes could be symbolic of Chateau Cos d’Estournel, a Second Growth Bordeaux producer based in St. Estephe, who exported wines to India over a 100 years ago too. The exhibits will also display variety of the exhibited posters Got has created for wines from Australia, China and America.

At the official opening of the Bordeaux Wine Museum by M. Alain Juppé, the City Mayor, Jean- Pierre will present fifty advertisement posters among the eighty he has painted now on commission for famous French wine brands and vineyards from several countries.

Great poster artists of yesteryear in Art Nouveau & Art Deco styles were the inspiration in these joyful modern "Vintage Posters", says the artiste. Originals are painted with gouache, pastel and charcoal on A4 format. They are then offset-printed in Bordeaux where the strong ancient tradition of commercial poster production still lives on. The limited editions of 500 signed & numbered prints, each sized at 20 X 28 inches are the standard format of production.

58-year old Jean-Pierre Got was a commercial wine exporter by trade before he started designing posters in 1992 with his first commission from a Bordeaux wine negotiant. Other commissions followed with requests for designs in the Belle Époque and Art Deco styles. "Through my designs I wish to pay homage to the great French posterists who invented the art more than one hundred years ago," Got explains.

I have been watching Jean Paul’s works with interest for several years and am always impressed with the details and how he pictures them. For instance for Oak Tradition he shows a hand coming out from a hole through  the top of an oak barrel, pouring wine into a glass held by the other hand coming out of the bottom hole-presumably indicating the winemaker wearing a shirt aging through oak before it reaches the sophisticate consumer, who is shown wearing a suit.

This travelling exhibition "Affiches de vin", (Posters of wine) will also be scheduled in Guangzhou, China, in November after it is wound up in the Wine Museum of Bordeaux.

Will the Indian elephant come to India too? Perhaps, if someone could convince Got to get here with the exhibition-or if a winery, a wine show or a French exhibitor were to get the 500 posters made. Are Sula, Taste Expo or Sopexa reading??

For a dekko of all posters click http://jeanpierregot.online.fr/

 

Comments:

 
 

Zayng Says:

Perfect work!, .

Posted @ October 13, 2009 14:16

 
       

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