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Tesco will be reportedly the first retailer to move its complete range of entry level wines to the lighter bottle. Other major retailers including Asda and brand owners have also expressed a positive interest according to a report in Decanter.
Nicola Jenkin, drinks category manager for the Waste and Resources Action Programme (WRAP), which launched the initiative, says, 'Lighter bottles have been technically viable but the wine community didn't want to use them because they didn't look right. We've worked really hard at the design – it had to be a bottle producers wanted to use.
'We believe this is the first screwcap bottle in the world at 300gms,' she added. The average weight of a wine bottle in the UK is around 500g.
The Bordeaux-shaped bottle is aimed at large volume brands bottling their wines in the UK.
The technology should also find a reasonable amount of interest in the India wineries because of the high shipment costs at various stages and people still preferring to drink wine from the traditional glass bottle. |