|
THEME-“New wine scenes: Changes in habits, marketing and commercial strategies”
MONDAY, NOVEMBER 24
1:30 p.m. Official Launching of the World Bulk Wine Exhibition Program of Conferences by Jean Marie Aurand, General Director of the International Organization of Vine and Wine (OIV), who will present an analysis of the “International wine market in 2014, with an emphasis on bulk wine”.
Also -Presentation of the 5th WBWE Prize “Voice of Wine.”
2:15 p.m. Conference by Natalia Posadas Dickson, expert on Global Wine Trade and Purchaser for Cooperative Food (UK), on: “New business scenes in the United Kingdom and their influence in wine trends”.
2:45 p.m. Conference by Rafael del Rey, director of the Spanish Wine Market Observatory (OeMv) on: “New bulk wine scenes: changes in habits, marketing and commercial strategies”.
3:30 p.m. Conference by Marc Dressler, Business Administration professor in Neustadt Weinstrasse, on: “Wine consumption trends in Germany”.
4:15 p.m. Conference by Felipe de Mazarrasa, European Managing Director for Conetech, on: “Seizing alcohol management opportunities to create a competitive advantage in the bulk market””.
5:00 p.m. Tasting-Conference by Jean Luc Favarel, Research and Development Director of the Péra-Pellenc Group, on: “Principal grape varieties and the types of wine that consumers from big buyer countries want (Germany, UK, USA…)”.
TUESDAY, NOVEMBER 24
10:45 a.m. Conference on “Mexican wine taste”, by Esperanza Mendiola, journalist specialized in wine and wine seller.
11:30 a.m. “Languedoc Roussillon Region is the leading producer of rosé wines in France: origin, quality and diversity [of rosés]”, presented by Bernard Augé, Deputy Director of Coop. Languedoc-Rousillón. |