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A
bottle of entry level Two Oceans or Nederburg that normally sell for
a reasonable $6 are available for $3 only. Similarly a La Pastolle Chilean
Chardonnay may be a trifle too expensive at $20, but at $10 it makes
a sensible buy.
Even, B & G Chablis at the discounted price of $10
is worth looking into. I did not see any Burgundies from Albert Bichot
which are normally displayed at the departure lounge, but if they had
been available in this section, they would be a fabulous buy at this
sale.
The
temperature maintained is not the most ideal but we are not living in
an ideal world. It is better than most retail shops in Delhi. One cannot
vouch for their proper storage before entering the airport shops from
the warehouse though.
We have always maintained that sales at duty free shops is a very good
source for buying wine as international travel is on the rise. By
law, 2 liters of alcohol are allowed without any problem. Normally 3
bottles of wine (2.25 liters) or even more, are looked at quite leniently
by the customs people.
Special incentives and offers and stocking of better quality wines will
result eventually in an exponential increase in sales if the buyers could
be assured of proper storage too.
It is ironic though, that despite the 1 for 1 offer on all wines,
the deal is not offered on champagnes. When I told the store manager
that they should either extend the offer or mention in their promo posters
that champagne was excluded, he sounded perplexed. He had no clue that
champagne was wine too.
Wine is still a commodity for such sales people and this is one of the
reasons why the wine culture is not taking off as fast as it could.
The sale started a couple of days ago and is expected to last a week
or so, till stocks are liquidated. |