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 The
UK supermarket chain known for its extensive range of wines and own labels
is introducing new packaging for its labels and a colour coded style guide.
The white wines are classified in three groups- crisp & delicate;
soft & fruity; complex & elegant. The reds are similarly colour
coded and categorised as light & elegant; smooth & mellow, rich
and complex.
The chain hopes it would be able to encourage its clients
to try something new and different with the new form of presentation.
The new look will incorporate the style guide on the
front label and on the top of the capsule. The inventive approach is expected
to broaden the knowledge of its customers.
The colour coding can be a novel concept for wines to
be sold in restaurants and retail in India, helping the customers decide
on which wines to buy. The Indian producers can also use some derivative
of this approach to enable their customers to select wines, eventually
resulting in an increase in their sales..
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