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Says Karan Jain, CEO of Globus, 'Miazma is the first
ever Indian brand to showcase wines at this level in U.K. We are committed
to taking the Indian wine industry forward and believe such bold steps
will help not just our brand but also other wines coming out of India.'
'The brand is being placed at the premium end of U.K wine market and will
be available from 20th May, the day the 3-day Fair opens in UK,' adds
Karan. The brand is slated to retail between £10 and 13.5, while
the restaurants will market them for around £30 a bottle.
Miazma wines were launched in the domestic market over a year ago in Maharashtra
which is their current market. Says Karan,' We produced 12,000 cases and
plan to take it up to 15000 cases this year'. Made from grapes in Sangli
district, the wines are said to be crafted for the spicy Indian food.
Meanwhile, Globus has taken over managing Haiko Supermarket's liquor category
and entered into an agreement with the developers, Hiranandani Constructions,
to open further such exclusive high-end wine stores at their locations
across India. It already manages a store in Star Bazaar in Dahisar, Mumbai.
Since the liberalization of licenses in Maharashtra for wines and beer,
Haiko was the first supermarket to opt for retailing. The new licenses
called FL BR II does not allow retailer to sell any other types of liquor
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