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Posted: Friday, February 29 2008. 10:50

DLF Racing Ahead to be a Hotel Major

The realty giant DLF is racing ahead to make a mark in the hotel industry and plans to open over 75 hotels across India with 25,000 rooms by 2015. It plans to invest about Rs. 200 billion ($5 billion), starting with over 4000 rooms by 2010 when the commonwealth games are being held in Delhi.

"Yes, we will invest around that much money," confirms DLF Group chief financial officer Ramesh Sanka to DNA Money. The first hotel, the Hilton Garden Inn is set to open in Saket, New Delhi by end of this year.

It costs about Rs 4-5 million ($100, 000- 125, 000) to set up a high quality, five-star hotel room including the cost of purchase of land and facilities, according to trade analysts.

DLF is also in talks to set up nine super luxury hotels throughout India. It is already setting up a luxury property at the DLF Golf Course in Gurgaon in conjunction with Four Seasons, and a 200-room serviced apartment project in Goa with Hilton.

Around $2 billion of the planned investment will be spent on creating this residential category of hotels, the latest trend in the industry.

Additionally, DLF will also have Pan India presence in business hotels and recreational clubs. Last year, it had acquired the controlling stakes in the Singapore –based luxury international chain, Aman Resorts in partnership with the founder owner of the resort, Adrian Zecha.

Analysts say the challenge that DLF would face for its projects would be in execution. India does not have enough architects and civil engineers to support the real estate boom. However, the investment bank Goldman Sachs, feels that DLF is better-placed than most other hotels in the category because of its strong management team, scale and strategic tie ups.

       

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