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 Quoted on the London stock exchange, Euromoney represents a huge boost for the World Bulk Wine Exhibition which has organised 6 annual events, becoming the largest meeting ground in the world devoted to bulk wine commercialization, according to a company statement. It is a trade fair dedicated to the sector which generates the most revenues. The WBWE is reportedly also one of the 5 most important fairs in the world, according to the international specialist trade press.
The recent participation of Euromoney by becoming a strategic partner for this platform, confirms the economic importance and business potential of an event which brings together the major producers, importers and professionals in the wine sector from around the world over two days in November, preceded by a day of judging wine samples received.
Euromoney is one of the leading companies in the international online information and events industry. Its investment in WBWE complements the existing Paris-based wine business meetings and trade fair organizer Adhesion Group S.A. For over 30 years, Adhesion has been successfully developing international professional events for the wine industry, such as Vinisud- the international exhibition of Mediterranean wines, which attracted over 33,000 international visitors and 1670 wine producers in 2014. Under the World Wine Meetings brand it pre-arranged business meetings between professional wine buyers and producers in Barcelona, Chicago and Singapore.
Through fostering closer collaboration between WBWE and Adhesion, Euromoney will create a wine events division with complementary skills to accelerate the growth and further cement the importance of both of its major events Vinisud and World Bulk Wine Exhibition.
Euromoney’s collaboration with Pomona Keepers also gives recognition to the work carried out by the Spanish company since it was founded. Euromoney has declared its commitment to the current WBWE team. Thus, efforts are now focused on developing a common line of work that will consolidate this strategic alliance, to ensure that the new joint venture will guarantee future growth.
 According to Otilia Romero de Condés, CEO of WBWE, "by partnering with the wine and spirits division of Euromoney and tapping into the expertise of Adhesion Group, the World Bulk Wine Exhibition will accelerate its development in major producing regions.”
Ahmad Monhem, CEO of Adhesion Group says, ‘With our investment in WBWE, we will consolidate our position as a market leader in the organization of professional events for the wine and spirits sector. Our business meetings and trade shows focus on the worldwide promotion of both the bottled wine & bulk wine sales components of the industry.”
After organising six editions, the World Bulk Wine Exhibition has become the biggest fair in the world devoted to wine commercialization, in terms of volume. The last WBWE saw 6000 visitors from 59 different nationalities, together with 250 producing wineries from 19 countries at the same venue, representing a 30% increase in participation compared to the previous year.
The seventh edition WBWE will be held on 23-24 November at the usual venue- RAI in Amsterdam.
Subhash Arora
For a related earlier article on WBWE, visit WBWE 2014: Wonderful World of Bulk Wines in Amsterdam
For a related earlier article on the biennial Vinisud 2014, visit
Vinisud 2014: Passionately Mediterranean Wine Show |