|  Paperboy may be the term used in India and the US for the newspaper delivery boy but in the wine industry parlance, it will from now on be the Brand for the Paso Robles based winery Truett Hurst, packed in a container made from compressed paper that is being released in Safeway supermarkets in California this week to start with.
Less than a month after it announced the introduction of the world’s first square bottle (the story was published in delWine), Truett Hurst (TH) has come out with another novel, environment friendly, green idea for a bottle. It weighs merely
65 gms and is almost a seventh of the standard bottle weight of 460 gms, making it a super carbon print saving closure resulting in savings by a third of the normal bottle.
Paperboy will be the first paper wine bottle in the world to go on sale, making its presence in the US this week at Safeway supermarket chain which reportedly has had a great success with the paper-wrapped labels introduced last year by TH. 
GrrenBottle, a UK based company has collaborated with Truett Hurst to come up with the bottle that has the label designed with black ink in retro graphic style. It shows a paperboy with freckles on his face and a paper in his hand. The inside of the bottle contains a recyclable sleeve similar to the one in a boxed wine.“Paperboy is about as green as it’s possible to make a wine bottle. It will also result in substantial savings in energy, on shipping and naturally the costs,” claims the company.
Interestingly, although red wine may not need this feature, the bottles are rigid and strong; they’re even ice bucket safe for three hours, according to company sources. The reports do not so indicate, but most likely, the bottle uses screwcap as the closure.
Truett Hurst’s total revenues during fiscal year 2012, ending June 30, were $12.7 million. It went public in June this year by raising about $14 million primary to retire the debts. The company was formed fairly recently in 2007 by partners who had been working together in Fetzer before joining hands.
Tags: Paperboy, Stranger and Stranger, California, GrrenBottle
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