Terminal  T-3 is long, a very long terminal to reach the immigration counters, some say.  Maybe it is a slightly longer walk than other world-class international airports  . But decidedly it offers the best immigration service in the world, with the  endless rows of surprisingly polite immigration officials working rather  efficiently- and who can handle a couple of jumbo-loads without a sliver on  their face. All one’s got to do is continue walking past the crowded counters.  I know, because I was in one of the two jumbos that had arrived at the same  time. Passing by the long-ish queues I trotted towards the farthest counters and  found myself only the second person in  line and was out in less than a  minute.  What a nice feeling!  
       There  was yet another pleasant surprise walking out of those counters-directly facing  the Duty-Free shop -with  beautifully positioned and attractive display  panels  advertising wines of Villa Maria  (New Zealand),Frescobaldi (Tuscany), Allegrini (Veneto) and Tarapaca (Chile).  Acting also as a low end divider of the shop, it beckons you to enter the duty  free shop to browse around for wines, over a hundred labels of which are now  available, making the earlier ‘Champagne- only’  stands  rather inconspicuous.   
      The  quality and variety of wines is a few notches up and certainly attractive, even  if the prices are still 10-20% higher compared to most European airports and  there are still no promotions in sight. However,  Aman Dhall of Brindco who seems to have taken  the pro-active initiative of the Delhi Duty- Free very seriously and is supporting  it to the hilt, says that he plans to increase the current  70 labels+ from his company by more than 50  soon and also plans to install an Enomatic machine for tasting.  He is clearly the leader here as well,  although one hopes there would be a wider choice available from other importers  as well. 
       DelWine  has been an ardent supporter of better availability of wines at Arrivals. Wines  would be better stored and the prices ought to be lucrative. A lot would depend  initially on the promotional schemes. Ideally, a scheme with an offer of a free  500 mL wine bottle on a purchase of two bottles, making the total purchase to 2  liters-the present legal limit- until the government takes cognizance of our  plea of allowing 6 bottles of wine in lieu of 2 nos. of 1-liter bottles of hard  liquor, making the policy based on the alcohol content rather than the number  of bottles. 
      This  also brought to my mind my recent visit to Fontanafredda, a big producer of  Barolos and other Piemontese wines. They have started a project with 500 mL  bottles for restaurants. It would be an ideal choice to  make it an add on to two standard bottles,  making the total quantity of 2  liters.  This is also the ideal size for 2 persons to enjoy at one sitting.  Finewinesnmore, their importers in India could do something about it.  
      There  are some minor placement anomalies which will  surely be corrected in time. For  some strange reason, Jacobs Creek is being displayed in the stand labeled  ‘Spirits’.  The ‘Duty-Free Exclusive’  categorization of Cloudy Bay from Marlborough is not clear either.  At $35 it is not a great price- quality wine  especially when Piper-Heidsieck Champagne is available for $40  a few steps  away. It may be unfair to compare oranges with apples and there may be two  distinctly different classes of buyers, but why it should be a ‘Duty-Free  Exclusive' is rather intriguing.  
       Besides  the usual Champagnes from Moet Hennessy, Mumms. VCP  and Piper-Heidsieck etc., wines from Peter  Lehman are also advertised rather well.   
      The  management of Delhi Duty Free must be complimented for initiating the project  and one sincerely hopes the arriving passengers would take a look at these  counters and possibly pick up a couple of bottles for themselves or their wine  drinking friends. Even at these prices, it is worth picking up the two bottles  allowed. This could also help drive the market for quality wines, especially  when you consider that in Delhi, the excise duty alone might be the same or more  than the price displayed on some of these premium wines.  
      One  sincerely hopes there would be a wider choice from this  shop and that the other airports will soon  follow the example of giving the option and choice to the returning passengers of  carrying 2 liters of wine duty-free. 
      Subhash Arora  |