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Aperitif à la Française is organized every year by Sopexa in twenty one countries, thirty seven cities, delivering a taste of French food & beverages to people across the world. It is supported by the French Ministry of Agriculture and Fisheries. This year it will showcase a selection of French gourmet foods, wines and spirits for the patrons of fine living in Mumbai.
Celebrated globally each year, on the first Thursday of June, Apéritif à la Française is an occasion to relive and rediscover the variety and simplicity of French culinary heritage and fine spirits. This international event offers a unique platform for the discovery of French food and beverages and provides insights to French cuisine that are often unknown.
Wines, cheese, juices, deli products, spirits, fruits and vegetables and more share the limelight under one festive umbrella. With meals becoming increasingly simple, the custom of aperitif is rapidly gaining in popularity.
Set up in the Champagne ballroom, at the Novotel Mumbai Juhu Beach Hotel from 8-11 pm, this year’s theme is ‘A Taste of Cinema’. H.E. Mr. Jérôme Bonnafont, the Ambassador of France in India is coming to Mumbai specially to inaugurate the event.
The main partner of the event for the second year running, Maison de la France will make the guests discover the wonders of France. It will unveil France’s premier attractions, including its rich gastronomic heritage, its exceptional wines and its treasure trove of incredible gourmet tourism destinations. Several importers will offer a wide selection of food and beverage products from various regions of France.
FineWinesnMore will add a touch of class with Canard-Duchêne for the Champagne fountain and will also exhibit their Georges Duboeuf and Chapoutier wines along with their premium rum from the Martinique Rhum Clement.
An exquisite range of glassware by Schott Zwiesel will be used to present the wines and champagne. UB group will repeat Bouvet Ladubay and Bouchard ainé et fils burgundy wines from last edition held in Hotel Shangri-la, Delhi. Pernod Ricard will be represented with its Ricard pastis and Martell Cognac. Sonarys with Domaine Laroche and Munjral Brothers with their selection of still and sparkling wines from Castel and Champs Elysées respectively, will also be present.
La Fromagerie Fresh foods will offer a platter of different cheeses, including brands such as la Fromagère de la Brie and Isigny Sainte-Mère .Wild forest mushrooms, olives and red berries will be showcased by Chenab Impex.
Le Cordon Bleu will participate with their selection of jams and biscuits. In addition, Blasons de Bourgogne, a group of five French vineyards will announce their presence with La Chablisienne and Bailly lapierre among others. Val d’Orbieu will also showcase range with Cuvee Mythique from the South of France.
Novotel will provide live cooking stations, crepe stands and a delicious menu for the guests. Guests can test drive Mahindra Renault’s Logan car, the official transporter for the evening.
Mr. Loïc Denneulin, Country Director adds “The Apéritif à la Française is a unique occasion to bring alive not only the French joie de vivre in a festive atmosphere but also showcase a grand selection of French agro food products and attractive tourism destinations. The Aperitif is a deliciously laid-back ritual to celebrate France’s culinary culture that can be as elaborate or as simple as one chooses. I am glad to observe that this year’s Aperitif at Mumbai bears witness to India’s continuing fascination with France and their “art de vivre”, the French way of enjoying life and vice versa.”
Sopexa specializes in marketing and communication for agro food products. Its mission in India is to promote the image of the full range of French agro products and assist the flow of trade through promotions in the hotel and retail sectors, staff training, and consulting services. It has been active in India since 2000 and opened the 40th office in New Delhi in 2005. |