The Planet M, India's one of the biggest Mobiles, Music, Entertainment and Lifestyle Chain is a part of the Rs. 1.5 billion Videocon Retail Ltd. with more than 150 stores across 42 cities.
Named as Café eARTh, it is a place to relax and refresh, says Mr. Saurav Dhoot, Director - Videocon Retail Ltd., who inaugurated it last Sunday evening. It is based on the lines of affordability, feel good and indulgence.
Videocon acquired Planet M last year from the Times of India Group -Bennett, Coleman and Co. It has so far revamped 80 of the Planet M stores and plans to take the number of outlets to 1,500 from the present 200 in the next three years.
Planet M will soon start offering company-labelled telecom products including mobile pouches, phone insurance and extended warranties. It also plans to sell laptops, mobile phones and gaming solutions under the Videocon brand, informed Mr. Dhoot.
This is the only Café where, art takes the centre stage. Café eARTh provides a platform for young budding artists to portray their talent. The theme of the Café is to bring art close to the people. It is a perfect blend for the artists as well as the art lovers.
Café eARTh provides comfortable interiors, art display, music, besides the aromas of freshly baked pie and a sip of hot cappuccino. The menu ranges from submarines to wraps and pizzas for vegetarians and non-vegetarians, with brownies, pies and pastries. Tea, coffee, smoothies, juices, and granitas are the beverages provided. |