"We plan to double and triple hotels in the Asia-Pacific region in the next three years," said Ananya Narayan, senior vice-president, Asia-Pacific and managing director, India, Middle East and Africa of Preferred Hotel group. He added that the group is looking at alliance with more brands in the country, which will include both individual hotel properties and small and big hotel chains, according to a report in the Financial Express.
Recently, Preferred Hotel Group signed a sales and marketing agreement with the Hotel Leelaventure Limited that runs The Leela Palaces, Hotels & Resorts with effective from June 1, 2008. It also has sales and marketing alliance with The Bagh (Bharatpur), Leonia Holistic Resort (Hyderabad), The Imperial and The Metropolitan Hotel (New Delhi), Samode Palace (Jaipur) and Devi Garh (Udaipur).
Onno Poortier, President, Hotel Leelaventure Limited says, "The US market is the largest source market for The Leela. This alliance will strengthen our brand positioning, awareness and market penetration."
Leela group gets 40% of its business from the US.
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