 The Freixenet label has undergone through a design makeover during the last 3 years.
"The project to create the new look for Freixenet was run by an international task force, who used the theme 'great brands never stand still' as a motto," says Graham Fortune, Managing Director Freixenet (DWS) Ltd.
"It has given the brand real clarity and has hit its objectives to amplify, clarify and update the packaging. As a company we are thrilled with the new look and believe it will assist us in our global aims, as we continue to be the world's leading sparkling wine."
Armed with extensive consumer research from across the globe, the Freixenet team focused on colour, feel and clarification for the new design.
Colour: The shade and textures of the colours used on the bottles have been adjusted to give a modern yet sophisticated look.
Feel: The sensory experience has been enhanced, with the addition of new texture on the capsule and embossing on the neck label. The embossing plays an important role on the main label too.
Clarification: A clearer sense of order has been created for the information on the bottle. The distinctive art nouveau logo has been reworked to make it more legible, elegant and contemporary.
The world popular sparkling brand D O Cava from Barcelona is being imported by Global Tax Free Traders. It uses the three local grapes- Macabeo, X-Xarello, Parellada and is quite dry, with less than 15 gms of residual sugar. It uses the traditional method of making champagne for producing cava according to the D. O. regulations. |