The Group has plans to develop at least 6 five-star
properties in the next five years. Operating under the banner of Sobha
Hotels, it will benchmark against the best resort properties and luxury
hotels in the region, according to Ajay Rajendran, Vice Chairman, Sobha
Group.
"We have been outfitting palace interiors for a
long time and know all about creating high-end interiors. Our hands on
experience in the residential and commercial buildings, their planning
and building maintenance has given us adequate exposure to Build and Operate
concept of Project Management. It is now our aim to transfer our expertise
to the hospitality sector, to create a chain of five-star properties under
the brand Sobha Hotels," Ajay Rajendran said.
"Sobha Group is all about high quality finishes
and on-time completion. These pillars, coupled with Sobha's unique service
delivery, will make Sobha Hotels an international-standard chain with
a very local flavour," he added.
Sobha Group will own, develop and operate all Sobha Hotels.
The first Sobha Hotels property is expected to open in 2010. The Group
has plans to develop a portfolio of 2,500 rooms.
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