There will perhaps be more Masters of Wine than any other single  event except the programmes of the Institute of Master of Wine. Leading the  pack will, of course be Pancho Campo, the first Master of Wine from Spain. He  is the President of the Wine Academy of Spain which had taken the initiative of  organizing the first WineFuture in Rioja in 2009 which claimed to be the  biggest wine conference ever held and where the current initiative was  conceptualized. 
      
 Other MWs to be present as speakers or moderators, besides Pancho  will include Jancis Robinson (UK), Ned Goodwyn (Japan), Debra Meiburg and  Jeannie Cho Lee (Hong Kong), Lisa Parretti Brown (Singapore),Tim Atkin (UK) and  Essi Avelan (Finland).      
       David Furer (US), an educator and director of many wine events,  who frequently has dinner in Europe and breakfast in California, is  co-coordinating the speakers. ‘Co-coordinating the event with fifty five  speakers and moderators is like managing   a full-fledged orchestra with international players from around the  globe. But I am enjoying the challenge.’      
       Speakers include the heavyweight journalists and critics like Robert  parker, Jancis Robinson, James Suckling, Steven Spurrier, Michelle Bettane,  Adam Strum and Robert Joseph.      
       It’s the producers who are the real protagonists bringing joy to  the millions with their wines and thus making the wine world go around. The  star-studded cast of celebrity winemakers besides Francis Coppola, will include  Angelo Gaja (Italy), Miguel Torres (Spain), Eduardo Chadwick (Chile), Cristian  Seely (France, UK), Gianluca Bisol (Italy), Olivier Krug (France), Bernard de  Laage (France), Dr. Tony Jordan (Australia), and Adrian Bridge (Portugal) who  are a few of the front row soloists in the orchestra, who will discuss the  challenges of the future and their vision on how to face them.
       WFHK ‘11 will be held in AsiaWorld-Summit, Hong Kong’s largest indoor convention and hospitality hall  at the AsiaWorld Expo near the airport from Nov 6-8. Justifying Hong Kong as  the venue, an excited Pancho Campo who has been making several trip to the  East, tells delWine, ‘Undoubtedly Hong Kong has become the wine hub of Asia and  is in fact fast becoming one of the most important wine centers on this planet,  thanks to China and its duty-free structure. Look at what has happened to the  wine auctions. It became the top center last year. It’s only a bonus that I  find Hong Kong a very cosmopolitan, vibrant and exciting global city – just  like the WineFuture.’ 
      Hong Kong has in fact become a  vibrant auction center which is bound to beckon the more affluent Indian wine  connoisseurs sooner or later. One of the speakers- John Kapon, CEO and Auction  Director of the biggest auctioneer in Hong Kong-the US based Acker, Merrill and  Condit, whom I had met  at the first  World Wine Symposium in Italy a couple of years ago, is more excited than ever  as he talks of  wine auctions and the  investment opportunities. Another speaker, Simon Tam is one of the top wine  experts on China and has been hired by Kapon’s competitor, Christie’s to  develop the market in China in order to take a shot at becoming the number one  in Hong Kong auctions.  
      WFHK'11 will address a  wide variety of topics related to the future of the wine industry. It  includes adapting to the new economies, wine  as an investment, challenges and opportunities for the New World, grapes of the  future, growth in Asian markets, marketing strategies, wine education, and the  use of Internet etc.  
      Besides having the benefit of picking the brains of the eminent  personalities during the three-day Summit,  there will also be several guided tastings, the unique and top one being with  the living legend and the most influential wine critic in the world, Robert  Parker, who believes that this event will outperform the first cutting edge  WineFuture Conference in Rioja in 2009. He will conduct a guided tasting 'The  Magical 20' where he will showcase twenty Bordeaux wines which he considers  will be the ones to watch in the near future, once the hoopla about the  Bordeaux  ‘en primeurs’ fades away. 
      Jancis Robinson will  lead a tasting dedicated to the newer styles, varieties and  regions. Pancho  Campo  will lead another tasting themed  as 'The Diversity and Passion of Spanish Wines'   with a virtual tour through the important Spanish wine regions- Rioja,  Ribera del Duero, Jumilla, Priorat, Toro, Aragón, Penedés for Cava and Jerez  for Sherry. 
      WFHK ’11 will  also feature a Trade Show Area at the Asia World-Expo. There will be 200 tables  representing more than 300 wineries from over 50 wine regions in the  world.  India has a great opportunity of  inviting various producers-especially those who are participating in the Hong  Kong Wine Show, to showcase their wines   to some of the  most influential  and powerful journalists, importers, wine buyers, and sommeliers. India Grape  Processing Board is apparently considering participation. One hopes that the  Board has the visión not to miss a golden   opportunity to showcase Indian wines   to the right profiled people. Francis Coppola will be showcasing wines  from the Rutherford, Napa- located Rubicon Estate he bought in 1975 and has now  got the original historical name Ingelnook back. 
      With expected attendance of more  than 1,500 winemakers, Masters of Wine, technical experts,  importers, buyers, journalists, and  sommeliers, it may  not only be the  biggest wine conference that  offers a  great learning opportunity to the Indian wine aficionados  but for wine professionals as well,  especially as it is being organised back to  back with the Hong Kong Wine Show on 3-5 November. 
            Subhash Arora 
      6 August, 2011  |