Photo :: Adil Arora
An alumnus of IIT Delhi and IIM Ahmedabad, Ravi brings in 34 years of branding and marketing experience into the wine industry. Prior to selling out his share in the Millenium Alcobev Pvt Ltd., a joint venture he formed with UB and Scottish & New Castle in 1999, he worked as the MD of Shaw Wallace.
Ravi also has a wide marketing experience of 15 years in the UB group. He had started his career with Herbertsons in Calcutta.
Jain belongs to the rare breed in India that defects from hard liquor to wine-not only drinking but making it. He took advantage of the years he spent in the business exile visiting vineyards in Italy and Australia learning about wine.
His induction should strengthen the marketing and financial support to the other Directors- Deepak Roy and Neeraj Deora. The company has introduced three Zampa labels and plans to introduce two more shortly. |