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Posted: Thursday, March 13 2008. 13:25

Study expects Indian market to Triple

Wine consumption in India is set to triple in the 5-year span, by 2011 and will touch 17 million litres per annum, according to a study conducted by UK-based International Wines and Spirits Records (IWSR) and reported by PTI.

According to the study, wine consumption in India stood at six million litres in 2006. It increased four times during this 4 –year window, says the report.

Around 25% of the wine consumed in the country is imported and France still accounts for slightly under 42% of wines imported by India. <This would place the share of French wine at the same level as 2-3 years ago-editor>

Despite a rapid growth of around 30% seen in the last few years, India ranks a lowly 77 in terms of wine consumption in the world, the IWSR study said.

The country accounts for 0.8 per cent of the total wine consumed in Asia as compared to China including Hong Kong, which accounts for more than 62.7 per cent market share.

The total consumption of wines in China in 2006 was around 479 million litres as compared to 6 million litres in India. This is even behind smaller Asian countries such as Thailand, Taiwan and Philippines, the study pointed out.

However, the study concludes that spirits and hard liquor which dominate the market will continue to dominate the Indian market as the country consumes a billion litres of the liquor annually.


       

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