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Launching nationally in stores in early March 2008 and
created for food and wine enthusiasts of all levels, Cost Plus World Market
brings out California Chardonnay, Merlot, and Cabernet Sauvignon that
will retail for $ 8, a price point which is slightly higher than the entry
level.
The whacky wine labels feature illustrations that make
it clear to the consumer which wine pairs best with what meat. A chicken
on the Chardonnay, a pig on the Merlot and a cow on the Cabernet Sauvignon,
with each label having a diagram of the different cuts of meat (obviously
the vegetarians are not on their mind) suggest the food-wine match to
its consumers.
The 2006 Foodies Chardonnay has elegant fruit forward
flavours with a crisp finish making it a perfect choice to pair with roast
chicken and garlic mashed potatoes. The 2005 Foodies Merlot has balanced
black fruit and ripe plum flavours with a dash of smoky spice that would
go with a savoury slow-cooked pork roast or barbeque ribs. The Foodies
2005 Cabernet Sauvignon has rich black fruits enhanced by subtle hints
of plum and mint, an ideal partner to deliciously rich filet mignon, says
Julie Joy, a Senior National Wine Buyer at the World Market.
'Foodies was created to make food and wine
pairing easy and affordable. It's a great everyday choice for food lovers
everywhere,' she added.
'Experts now suggest breaking the old rules of pairing
red wine with red meat and white wine with white meat and recommend pairing
any wine with any dish. This can confuse most people. At Cost Plus World
Market, we're in favour of the latter- of choosing a wine to suit your
tastes. But sometimes the classic food and wine pairings work best and
hence our label and the display style', she clarifies justifying the label.
Cost Plus World Market operates 299 stores in California
and 33 other states in the US under the names "World Market"
and "Cost Plus World Market." Besides an ever-changing selection
of casual household goods, the stores sell over 500 international wines
and gourmet foods imported from more than 50 countries, at affordable
prices.
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