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China and Hong Kong will become the eighth biggest wine consumers in
the world by 2012, according to the report. China is expected to overtake
Romania and Russia in five years. It joined the 'top ten club' of the
biggest wine consumers last year, taking a bigger slice of the $100B world-wide
wine industry.
France is still the biggest supplier of wine to Asia, but Australia,
Chile and the US are rapidly increasing their market share. France (39.3
%), the US (13.8%), Italy (13.2%), Australia (10.2%) and Chile (7.6%)
are the top 5 exporters to the region.
Data between 2002-2006 shows Australia, Chile, and the US have had a marked
increase in their share (128.4%, 45.1% and 40.9% respectively). Italy
was the only country to lose 3.7% market share.
Researchers believe the market for wine in China will grow by 70% between
2006 and 2011, according to the Vinexpo CEO, Robert Beynat.
At present France (12.7%) and Italy (12.6%), are world's top consumers,
followed by US (11.1%), Germany (10.3%), UK (5.4%), Argentina, Spain,
Russia, Romania and China, with 2.2% of the world market. The US is slated
to be the biggest consumer by volume in 5 years.
Beynat said last Tuesday that over five years the data proved to be
accurate to within 0.2%.
There have been mistakes, he said. 'We were wrong about the Chinese market
in 2005 when we predicted a 36% growth. We have changed our minds since
then and now predict a 70% rise.'
Of the Asian countries, China and Hong Kong command 62.7% of the market.
They are followed by Japan (28%), and then South Korea, Taiwan, Thailand,
the Philippines, Singapore, India (0.8%), Other Asia and Malaysia.
Resource: http://www.decanter.com
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