Four years ago, Rosemount was the best-selling wine in Australia with a brand name that was the envy of winemakers abroad. Today it is in ninth place, sales are going backwards and investors are impatient for a return on the A$3.7 billion that Foster's laid out for Southcorp's wine business, of which Rosemount is a part, reports Sydney Morning Herald.

A comeback is planned for late November, when Rosemount will be re-launched in a new diamond-shaped bottle unique to the global brand.

The wine in it, however, will be a return to the easy-drinking style Rosemount pioneered. It will be relaunched first in Australia and Europe - which make up 20 and 30% of its volumes respectively - and in North America next Easter.

The bottle will feature prominently in advertising that will trumpet Rosemount's return as a modern, sophisticated drop. Globally, Rosemount sales have declined by 23% to 3.1 million cases a year.

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