One of India’s leading premium tea companies, Goodricke Group, is diversifying into wine. The company will launch its portfolio in the Indian market by January 2007, reports The Economic Times.
Goodricke’s Managing Director (Diversification) K. S. David told the paper: “Camellia, our UK parent, has given a green signal to the diversification plan. Liquor marketing is completely new to us and we are now busy in setting up distribution channels.”
Linton Park, a wholly owned subsidiary of Camellia in South Africa, will provide the tea company its wine portfolio. Linton Park has thousands of hectares under vineyards and it produces Sauvignon Blanc, Chardonnay, Shiraz, Cabernet Sauvignon and Merlot.
At a later stage, the company has plans to set up its own bottling unit to bring down costs. The company’s move to diversify into wine has been prompted by the recent growth of wine market in India.
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