O.P. Singh, CEO of the country's leading chicken supplier, Venky's India, has told the TV channel CNBC-TV18 that his company has sealed its joint venture with the South Australian winery Boar's Rock and is ready to pump US$2.5 million into its wine foray.

"We are looking at the blending unit in India to be established," said Singh.

Thereafter, Venky's will start blending and its research department will start matching its wine with Indian recipes. Seven of the wines from the Venky's portfolio have been rolled out in Mumbai and Pune, Singh said. He was hopeful of people giving an enthusiastic response to the wines because they have been "released keeping in mind Indian food, spices and conditions."

Singh said wine was a segment that "fits into the food segment" of Venky's business. "I do not think anybody in India at the moment is looking for great returns from investment they have made into the wine business. We are just trying to fit into the change which is happening in the society," he said.

For the complete text of the interview, go to http://news.moneycontrol.com

To get a background on Venky's foray into the wine business, do read Indian Wine Academy President Subhash Arora's earlier article on http://www.delhiwineclub.com/