More imagination is needed if the European Union's wine reform is to create a wine sector that will fend for itself against marketing masters from the New World, says Jean-François Chapelle, a French winemaker who represented his country in discussions over wine reform with the European Commission, in an interview with BeverageDaily.com.

Europe's surplus wine lake is now estimated at 1.5 billion litres, enough for every European Union citizen to take roughly four free bottles each.

The European Commission will unveil its initial ideas for wine sector reform on June 21, after finally getting tired of dishing out millions of euros to turn wine that won't sell into industrial alcohol.

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