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It plans to launch about half-a-dozen pilot stores in
Mumbai and Navi Mumbai and based on the success, will
open stores in other cities as well, said Andrew Levermore,
CEO, HyperCity Retail India.
Consumers can place their orders over the phone, visit
the stores or browse the entire range online at www.hypercityargos.com.
"This unique format of catalogue shopping is definitely
suited for metros such as Mumbai, where retail space
is expensive and has been a deterrent for retailers
to reach out to a larger consumer base in a cost efficient
manner. HyperCity Argos' integrated multi-channel capability
encompassing stores, home shopping and the internet,
will give our consumers a new and convenient way to
shop," said Livermore.
Mumbai customers can call 67733776. A catalogue is
available at the HyperCity Argos store for Rs 50.
Products can either be bought in store or delivered
at home. Argos will also offer services such as home
delivery, personal product finance, gift vouchers and
a call centre to address customer queries, the company
said.
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