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 The
managing director Ranjit Chougule said that the company,
which runs exclusive outlets under the brand 'Ivy Bars,'
had earlier announced the opening of 1,000 more such
shops during this fiscal year. "We have plans to
open more than 1,000 Ivy Bars across the country but
looking at the response, we are planning to increase
it to more than 2,500 bars across the country,"
he added.
Besides exclusive outlets, the company plans to enhance
its presence through other retail channels.
"Our wines are available in 14,500 outlets across
the country. By the end of this fiscal it will be available
in more than 17,500 outlets," said Chougule.
Chougule said the company is not only looking at high
priced wines but also cheaper ones as part of promoting
wine culture in India. "We have introduced the
label Vino which is priced at Rs 99 (€ 1.70) only.
Thus, we are trying to bring the cost of wine to the
level of beer," he added.
"Opening up of 'Ivy Bars' is also a step in this
direction as these outlets will not only strengthen
the distribution network of the company but would also
work as centre to create awareness about wine drinking
in the country," Chougule said.
The company has already tied up with big retails such
as Reliance Fresh and Metro and is exploring the option
of providing wine tasting sessions in retail outlets.
"With all these activities going at good pace,
we are expecting 100 per cent growth in terms of the
revenue and in by end of this fiscal, we are expecting
a turnover of around Rs 300 crore," he added.
Source: http://www.zeenews.com
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