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"Various factor such as large teeming population
under 30-year fold, rising disposable income and the
influence of western world are responsible for increasing
consumption of wines in the country," Assocham
President Venugopal Dhoot said in a release.
Major cities in the country such as New Delhi, Mumbai,
Chennai, Kolkata, Pune and Bangalore together accounts
for nearly 80 per cent of the demand for wine in the
country, the chamber said.
Western India is the biggest consumer of wine accounting
for more than 41 per cent of the total domestic wine
market in the country followed by north India at 29
per cent.
Five star hotels, pubs and bar-cum-restaurants are
the primary wine selling outlets in the country as 63
per cent of the sales volume passes through channels,
the chamber said.
http://economictimes.indiatimes.com
DelWine does not necessarily agree with the estimates.
The current level of consumption is not indicated. The
rate of growth at 22% is too modest. Apparently, reduction
of taxes, new capacity generation of the Indian wine
industry by the likes of Seagram's, UB, Diageo, Chateau
de Banyan, Nature's Bounty does not seem to have been
included. Neither has the capacity increase of companies
like Sula and Grover with their increased portfolio
been considered.
The elimination of CVD is certainly going to boost
the import of low end wines. The retail sector sales
are being liberalised. The market is going to expand
constantly in this segment. With modernisation, the
duty free shops will find much higher sales, even though
on a miniscule base.
The current growth is at a conservatively agreed
rate of 25-30%. Even at a conservative estimate, based
on last year's consumption of 7 million liters, a min
sale of 12 million and a realistic level of 13 mill
litres and an optimistic estimate of double the current
estimate, i.e., 14 million litres by 2010 will not be
impossible. All the socio-economi-fiscal c factors are
in favour of a faster than the current growth, the protectionist
policies of Maharashtra, notwithstanding.
We believe the most pessimistic and conservative
figures have been given and the realistic ones have
been shunned-editor
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