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Delhi Wine Club

Posted: Tuesday, August 21 2007. 11:00 AM

New Zealand follows Australia in Record Export

New Zealand has boosted the value of its exports by 36 per cent to a record $700 million, despite the impact of the high dollar, reports New Zealand Herald, even though it meant choking supplies to the domestic market due to shortage of varietals like Sauvignon Blanc, due to severe frosts of last December.

In the year ending June 31, 2007, the volume of New Zealand wine sold overseas climbed 34 per cent from 57 million litres to 76 million litres wine sold in 95 countries. The value of exports to Australia grew 47 per cent to $180 million, United Kingdom exports grew 36 per cent to $227 million, and US sales rose 27 per cent to $176 million.

This has ben done despite the soaring of NZ dollar. "Companies have attempted to lift their sales prices - and it has not affected sales to any significant extent."

'The secret to the industry's success was that winegrowers had continued to lift their price in an attempt to cash in on the rapidly growing premium segment of the global wine market,' says Phillip Gregan, CEO of the New Zealand Grape Growers Association.

He pointed to the improvements in the UK market, where New Zealand now ranked among the top five off-premises suppliers of wines above £5 - and Australia, where Oyster Bay this year became the top-selling white by value.

Although domestic sales of New Zealand wine exceeded $500 million for the first time, volume grew just by just 1 million litres to 51 million litres.

"A lot of our wineries have been experiencing shortages with some product in the past year and have a tendency when that's occurring to divert product to the export market."
Gregan said local consumers were spending on average the same amount on New Zealand wine, but heavy discounting at supermarkets over the past year meant they were getting wines cheaper.

Although the 2007 grape harvest - at 205,000 tonnes - was a record for the industry, shortages of key export varietals such as sauvignon blanc and pinot noir due to cold weather meant the industry would be hard pressed to repeat such volume and value growth next year, Gregan said.

Australia, as reported earlier in delWine had a record $3 Billion worth of exports with 800 million litres exported.

Source : http://www.nzherald.co.nz

 
 

 
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