India's First Wine, Food and Hospitality Website, INDIAN WINE ACADEMY, Specialists in Food & Wine Programmes. Food Importers in Ten Cities Across India. Publishers of delWine, India’s First Wine.
                
                
India’s Retail Sector : A Developing Story  India in Numbers : Useful Statistics Wine & Health 101 : Frequently Asked Questions
Advertise With Us
Classifieds
US Report on Indian Market Released
Top Ten Importers of India
On Facebook
 
On Twitter
 
Delhi Wine Club

Posted: Tuesday, August 14 2007. 11:00 AM

India Develops a Nose for Wine

At a Sunday evening dinner hosted by the Delhi Wine Club at the Hyatt Regency Hotel, the dining room was dotted with new and veteran wine enthusiasts. Members of the Club congregated over champagne and hors d'oeuvres before the dinner, writes International Herald Tribune, describing the Indian wine scene..

Vijay Kumar Ahuja, a maker of printing materials, said he was drawn to wine when a friend, who happened to be sitting across the table this evening, served it at his daughter's wedding eight years ago. The following year, Ahuja served wine at his own sons' weddings. More recently, he took a chance and presented a bottle of Barolo to a high-value business client. Two days later, Ahuja got a call from the man's wife, thanking him.

Ahuja took that as a sign of changing times. In certain circles, he concluded, good wine makes a difference. Before he would never have considered serving or giving anything but whiskey.

"What whiskey are you serving, that's what mattered," Ahuja recalled.
Said his friend across the table, Rakesh Bagai, a fellow dealer in printing materials: "If you serve wine at a business dinner you feel you rate, you're different from the others. Very few do it."

"A certain set," a woman named Bindu Talwar piped in from the next chair, as she dug into her lamb. "The well-heeled, the well-traveled."

She said the cabernet was too warm for her liking. Room temperature, she said, doesn't mean room temperature in Delhi in the monsoon season.

Indian wine suffers from the same problem as, say, and Indian tomatoes. Stores and warehouses are rarely refrigerated. Entire shelves of wine easily oxidize.

Across the room, Sourish Bhattacharyya, a magazine writer, recalled when journalist parties in Delhi were famous for serving Indian-made Old Monk rum.

"Now it's all these lovely wines," he said. If you talk about Bordeaux they know where it is."

No matter the buzz about wine, Indian taste buds are notoriously hard to change, and Subhash Arora, the founder of the wine club, said he had given up trying to convert the "hard-core whiskey drinker."

"At the end of the day," he said, regretfully, "they want the 'nasha' " - Hindi for "intoxication."

Read the complete report on the emerging Indian wine scene by Somini Sengupta who was present at the 107th wine dinner of the Delhi Wine Club on July 29th- exactly five years after the first club dinner was held, on:

Complete article at http://www.iht.com

The Article has been published in The New York Times and the International Heral Tribune inth 12th August edition.

 
 

 
I Want to Comment ...
Name *
Email *

Please enter your comments in the space provided below. If you wish to write, mail your article to arora@indianwineacademy.com

 

Please note that it may take some time to get your comment published...Editor

 

Wine In India, Indian Wine, International Wine, Asian Wine Academy, Beer, Champagne, World Wine Academy

     
 

 
 
 
Copyright©indianwineacademy, 2003-2012 |All Rights Reserved
Developed & Designed by Sadilak SoftNet