| Diageo
, the world's leading Drinks Company has announced a
tie-up with Reliance Fresh to retail its international
wines portfolio in India according to a release by its
PR agency, reports moneycontrol.com.
Diageo wines, which consist of some of the popular brand
names internationally, including Blossom Hills and soon
to be launched domestic wines, will be sold in Reliance
Fresh convenience stores in Mumbai and Pune, adds the
report.
Quoting Asif Adil, Managing Director of Diageo India,
"We are very excited to announce this tie-up with
Reliance Fresh. Earlier this year, Diageo had introduced
its exclusive wine portfolio in select outlets across
the country. This tie-up with Reliance will allow many
more consumers the chance to experience our range of
international brands. This association will harness
the strengths of two major players in the liquor industry
and the retail segment. We will also be soon launching
our domestic wines."
Blossom Hill, Californian wine, was the official wine
of Wimbledon 2007. Blossom Hill Red wine and Blossom
Hill White wines will be available within an average
price range of Rs.700 – 800; Blossom Hill varietals
like Chardonnay, Colombard Chardonnay, Merlot, Cabernet
Sauvignon and Cabernet Shiraz will also be available
within an average price range of Rs. 900 – 1000.
http://www.moneycontrol.com/
Blossom Hill is a popular entry level supermarket
wine which retails for under $4. It's the number 2 best
selling brand in UK, behind Hardy's. Sam's Liquor of
Chicago sells a magnum of Chardonnay ( 1.5 litre) for
US$ 7.49 (equiv. of Rs. 150 a bottle). Spec's of Houston
and Wine Legend of New Jersey retail the magnum for
$ 6.98. It's also available in Tesco ( generally under
buy one get one free scheme), John Lewis and Sainsbury.
Source: their respective websites.
Blossom Hill Winery is one of the biggest Californian
wineries, owned by UDV North America Ltd., the US arm
of Diageo. Being official wine of Wimbledon should not
be taken as a mark of quality but popularity of the
brand. At times the sponsorship may help popularise
the brand as well -editor
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