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Delhi Wine Club

Posted: Tuesday, July 31 2007. 11:00 AM

Ginger goes to Malls

Ginger, the budget hotel arm of India Hotels that also owns the luxury hotel chain Taj, plans to set up a string of hotels on the top floors of malls, reports NDTV..

Most malls find it difficult to find tenants for third, fourth or fifth floors since most retailers want to stick to lower levels. Ginger Hotels now will take up these floors and set up their hotels here.

Being in a mall suits Ginger's business model perfectly as well. "Our guests can use the mall for dining and their entertainment needs," said Prabhat Pani, CEO, Ginger.

Ginger has already tied up with Aerens for their mall in Ludhiana and is also tying up with Ansal API for their malls across the country.

The biggest concern for anyone setting up a hotel in the country is the cost of land. While luxury hotel owners can afford to pay a premium to be in the centre of the city, budget hotels need land cheap to keep costs down.

Ginger hopes that this tie up could bring down their cost per room by as much as 10 per cent and also allow hotels to come up in prime commercial locations in cities.

"This model will allow us to keep our tariffs low even in metros," said Pani.

Ginger plans to have its first mall hotel ready by March 2008. It has identified two more sites in Punjab. While Ginger will use this model mostly for metro and bigger non-metro cities, it will also continue to building standalone hotels wherever it can find land cheap.

http://www.ndtvprofit.com

 
 

 
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