| Jacob's
Creek and Gallo are the world's best known wine brands,
according to a survey released last week. It also found
that French brand JP Chenet is "very well known",
and was highly ranked in several markets.
The Vinitrac Global Survey, owned by Wine Intelligence,
took responses from over 11,000 wine consumers across
11 key wine markets during March this year.
The data collected by Wine Intelligence suggested that
Australian brand Jacob's Creek is market leader for
consumer awareness in the English-speaking countries
of Australia, Ireland and the UK.
Meanwhile, American giant Gallo topped the awareness
ranking in its domestic US market and neighbouring Canada,
along with the tough German market. JP Chenet reigned
in Denmark and the Netherlands and was number two in
Germany.
In addition to these three brands, Carlo Rossi and
Mouton Cadet also performed well from a list of 48 major
international brands.
In addition to the awareness rank, other findings reveal
that Australian wine brands tend to lead the way in
the conversion of brand awareness to purchase, with
'Yellow Tail' a particularly strong performer in this
context. Wolf Blass was also well liked by many consumers
and was the most recommended brand in four Vinitrac
markets, including Ireland and Australia.
Source: http://www.just-drinks.com
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