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Delhi Wine Club

Posted: Tue, Jun 19 2007. 5:00 PM

Diageo to finalise with MountView or Rennaisance

Diageo's plans to produce Indian wine have reached final stages. The alcohol giant is in advanced talks to ink a strategic alliance with either Mountain View or Renaissance Winery in the Nashik area.

Diageo India is quite serious about Mount View winery, owned by renowned viticulturist Hambir Phadtare who has been a viticulturist since the early eighties. He started a vineyard in 1997 and has been a supplier to leading wineries including Sula. He set up Mount View about three years back.

Renaissance, a relatively newcomer has its facility at Ozar near Nashik and its wines have been well received by the market. This winery also has had suitors like Vijay Mallya's United Spirits for co-operation. United has now announced its plans to set up a 3.5 million litre capacity winery with Sharad Pawar's family in Baramati District, near Pune.

As reported in delWine earlier, Diageo has been scouting for a presence in India's fast-growing wine market. It had even hired Sula's Marketing head and Rajeev Samant's right hand man, Adrian Pinto to develop the domestic business. Their earlier wooing of Sula had failed. Rajeev had denied any alliance in an exclusive interview with delWine though he did admit that a few preliminary meetings were held. Soon after, Adrian had left Sula and joined Diageo.

The company is more cautious in making any statements this time and would only reiterate its interest in producing Indian wines and that it was in talks with many wineries in Nashik, India 's de facto wine capital. Says Diageo India managing director Asif Adil: "We plan to enter into a partnership with a winery in Nashik to market a domestic label."

No agreement has been inked with any winery yet, though. This step will mark the entry of UK-based maker of Johnnie Walker and Smirnoff, into the emerging domestic wine market.

Diageo is unlikely to pick up stake in a winery though. It would roll out India specific labels through a bottling arrangement only.

Source: http://economictimes.indiatimes.com

 

 

 

 
 
 

 
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