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Beer Baron and the maverick Vijay Mallya is all set
to enter the wine territory. His company, United Spirits
has drawn up plans to set up vineyards and a winery
near Pune to target not just the growing domestic market
but also exports, reports DNA.
"The next step is setting up of vineyards and
a winery at Baramati near Pune," Abhay Kewadkar,
chief wine maker of United Spirits Ltd. (USL), an arm
of the airlines-to-drinks conglomerate UB group, said.
"The wine varieties of grapes, particularly French,
will be planted in 300 acres owned by the company and
will enter into long term contractual agreements with
local farmers to plant additional 1,000 acres,"
he said. "This will give a capacity of five-six
million bottles per year in the next five years."
Kewadkar said wines manufactured in India could also
cash in on the growing global acceptability of Indian
cuisine.
"There is a huge potential for exports as well,
considering that Indian cuisine today has wide representation
internationally. The Indian restaurants in cities like
London, Paris and New York are automatic launching pads."
According to Kewadkar, the advent of multinational
firms in the Indian wine scenario will benefit the domestic
industry and consumers, who would have more choice of
imported wine.
For complete report read
http://www.dnaindia.com
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