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While screwcaps are being used increasingly,
America's wine industry is baffled about their future,
reports decanter.com..
Depending on who is asked, screwcaps are 'poised on
the edge of phenomenal success' or are 'comfortably
settling into a niche status,' according to Wine Business
Monthly's annual closure research.
'The most adventurous and savviest wine consumers have
seemingly embraced the closure, while traditional and
less wine-educated consumers still seem unsure of what
to do,' the California trade publication said.
Its survey of 237 domestic and foreign wineries showed
that respondents using screwcaps increased from 5% in
2004 to 25% in 2007, the publication reported.
The Nielsen Company, which tracks supermarket wine,
found the number of brands offering at least one screwcapped
wine jumped to 214 from 120 in the nine months to December
2006.
Sales of screwcapped whites more than double those
of reds and 'imports comprise more than two-thirds of
the total segment,' the monthly said. 'Most screwcapped
wines are purchased between $8 and $11.99.'
Although spoiled corks still beset wineries, the 'perception
of natural corks as a good value' has made a significant
gain, the monthly reported.
Source: www.decanter.com
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