A London-based company is cashing in on a booming new trend - private wine-tasting parties for well-heeled wine-geeks, reports Adam Lechmere in www.decanter.com.

Taste-In, which bills itself as "a completely new way to entertain and impress at home," has persuaded some of the UK 's most prestigious wine professionals to host its upmarket home tastings service. Steven Spurrier, Oz Clarke, Michael Broadbent, Tim Atkin, Charles Metcalfe, Robert Joseph and Joanna Simon are on the company's books.

With two services, the Classic and the Fine & Rare, Taste-In will deliver a wine celebrity and a tailored flight of wines ("limited only by your imagination" in the case of the Fine & Rare service) to your door, for prices starting at £1,200 for 12 people. (For the complete story, go to: www.decanter.com/news)