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Starbucks, the world's largest coffee chain, which is looking at making its foray into India with the likely opening of its stores in New Delhi and Mumbai could also look at distributing mineral water brand 'Ethos' as an addition to its portfolio. It had acquired Ethos in 2005.
Starbucks, for its India foray, as reported already in delWine earlier, is said to have entered into a tripartite agreement with Kishore Biyani owned Future Group through its Indonesian franchisee PT Mitra Adiperkasa through its head V.P.Sharma. It is believed that in the face of competition from quick food giants like McDonalds, Starbucks is looking at expanding market share through enhancement of its product portfolio and may eventually allow its franchisees outside to offer the water brand as well. The policy is already being followed in the US
It is also expected that the company may hold its annual "Coffee Break" in India . Coffee Break is a promotional programme under which the chain distributes free cups of coffee to its customers for a day.
Starbucks, which is awaiting approval from FIPB is expected to rollout its first cup before the year is out.
Source: indiaretailbiz.com |
