| Screw caps are getting more acceptable in the USA where the wine sales with screw cap closures increased 24.6 percent in 2006, according to research released recently by ACNieslen at the Unified Wine & Grape Symposium in Sacramento, and as reported by napavalleyregister.com.
In a joint winemaking and marketing/public relations panel focused on wine closures and acceptance in the marketplace, Paige Poulos presented the latest 52-week ACNielsen research sales data on screw cap closures. The latest scan data again shows strong growth, with screw cap closures winning market share as consumers learn of the closure's inherent value based on quality control and convenience.
ACNielsen found white wines, imports and wines priced $8 to $11.99 to be the most developed within the screw cap segment. Grossing $191.9 million in retail off-premise sales, screw cap finished wines contributed to 4 percent of total 750 ml table wine sales for the 52-week period ending Dec. 16.
Details at http://www.napavalleyregister.com
In India, Sula has taken the lead in using these closures. 'We are going ahead with our plans to convert all our bottling to this closures, in phases, first the white wines and then the reds except perhaps Dindori,' says, its owner, Rajeev Samant of Sula.
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