| The sale of Rosé (pink) wines increased by 30% last year in UK, the only bright spot in an otherwise depressed market, indicates a study by AC Nielsen. The total market last year grew at its lowest level in living memory, reports morningadvertiser.co.uk. At a little over US$8 billion, it grew only by 2.1% in 2006.
This represents somewhat of a slowdown after three decades of large growth. Says an analyst 'supermarket discounts are a part of the problem.'
Lulie Halstead, chief executive of Wine Intelligence, said : "Wine is a key destination category for retailers - a way of drawing customers into stores. From a consumer's point of view it is fantastic. There has never been a better time to drink good-quality wine at very low prices. But from an industry point of view it's just not sustainable."
According to the figures, UK adults drink on average 27 liters a head each year, still behind France at 50 liters but way ahead of the United States at 11.5 liters.
In India, the sale of Rosé wines lags significantly. With the only decent Rosé producer Grover Vineyards, reporting a growth of less than 20 % and Sula's Blush Zinfandel not making any splashes either, the growth of these wines has been very slow compared to the overall growth of 30-35%.
Source: http://www.morningadvertiser.co.uk |
