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 "Let´s talk about Private Label – basics, trends and success stories", by Cruz Liljegren, internationally experienced wine business writer and bulk wine broker from Sweden... says the brochure.
Yes, let’s talk about this topic to be covered at one of the several seminars which are a part of the WBWE, besides the opportunity it provides of tasting wines at various stands and in a tasting hall with no producer present. Private labels have pertinence in the Indian wine market and several other countries where taxation is high.
Most buyers in the hotel industry in India are trading down because they find that imported wines are too expensive for the customer to buy. True, there are iconic labels which will always have a niche market; this segment will hopefully become bigger and bigger with time. But with the current scenario where the taxation and excise licensing costs are prohibitive in most parts in India, the likelihood of that happenings are remote- at least in the next 5-10 years.
The restaurants and 5-star hotels want wines, especially house wines and banquet wines that are quaffable and reasonably priced. WBWE is just the place to visit in such cases. The increasing competition makes it relevant even for several other countries including Thailand, Vietnam, Korea, Indonesia and China where the demand is huge for these wines and the buyers are able to get wines of different grape varieties too. Bulk wines can be bottled by these producers and private-labelled as well, if the quantities are reasonable. This seminar would be very helpful for such people. Some of the wines imported are already been brought into the country through this route-unknown to the consumers.
 Several years ago when I was first invited to WBWE and later also as a Speaker at the above mentioned Conference at this Exhibition for Bulk Wines, I sought the advice from my good friend Federico Castellucci who was then the Director General of OIV with whose help I was able to prod the Indian government and have India accepted as a 43rd member state of OIV unanimously. His message was simple- bulk wines formed 40% of the world’s wine business and this area simply could not be ignored. No wonder OIV is one of the sponsors and it has become traditional to have the Director General launch the 2-day conference full of interesting topics and Speakers (I was invited to be one, as I mentioned), including the one on Private Labelling at this year’s event on November 20 and 21.
Once again Jean Marie Aurand, the present Director General of the International Organisation of Vine and Wine (OIV) will inaugurate the World Bulk Wine Exhibition Conference on November 20. He will talk about "The global wine market during 2016, with special emphasis on bulk wine". This has become an important and the most attended feature of WBWE since the latest reliable statistics in the world of bulk wine are rattled off here and form the benchmark of subsequent reports by media including delWine.
ProChile gets Voice of Wine Award
During the course of the launching, the “Voice of Wine Award” will be given to the 2017 winner: ProChile. The Award is given each year to an organisation at the national level, which has done exceptional service to the cause of promoting wines internationally-Wines of South Africa (WOSA), for instance has been one of the past recipients.
Some of the other topics of interest at this Conference will be "The challenges of the bag-in-box and bulk wines: Towards a greater added value", by Rafael del Rey, director of the Spanish Observatory for the Wine Market (OEMV) from Spain.
"Wine trends of consuming countries", speech & tasting session by Jean Luc Favarel, Research & Development director of the Péra-Pellenc group from France, "New trends of wine consumption in the German market", by Teresa Rosário, general manager of the distribution company Cologne-based Rosário & Prange from Germany, would interest many who like to watch out for the changing trends in the world.
 During the last 8 years, the WBWE has positioned itself as the world’s biggest gathering for bulk wine professionals. It has also positioned this business involving over 3 billion Euros per year– in its rightful place. For that purpose, the choice of Amsterdam as a host city has been a strategic and very successful. The venue is very close to the airport. One can easily arrive from anywhere in Europe, conduct the business during the day and go back the same evening.
International Bulk Wine Competition (IBWC)
IBWC might be perhaps world’s smallest international wine competition in terms of the number of samples but the amount of volume they represent is by no means small or less important. A medal in this competition gives an added impetus to the quality of bulk wines. Arora has been invited as one of the international judges for the past several years and in all probability will be there again for the 19 November Tasting.
For further details of the Exhibition and for a visit to the Show as a buyer , please visit: http://www.worldbulkwine.com or contact info@worldbulkwine.com
Subhash Arora
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