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ProWine ASIA 2016: Stage Set for Knowledge Transfer

Posted: Thursday, 18 February 2016 13:29


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ProWine ASIA 2016: Stage Set for Knowledge Transfer

Feb 18: The maiden edition of the four-day ProWine ASIA to be held in Singapore on 12-16 April will not only bring along sourcing opportunities from a wide range of wineries and varietals by over 300 established exhibitors from 20 countries and regions, it will allow trade visitors to indulge in numerous tasting sessions, interactive master classes, seminars, lectures and presentations and help transfer knowledge

Click For Large ViewHosted by various industry thought and opinion leaders, these programs will be educational in nature, where the visitors will also get to experience specially crafted workshops covering topics on autochthonous grape varieties and the diversity of wine.

To help address these industry trends and provide the flavour of the wine and spirits industry in Asia, ProWine ASIA 2016, the newest addition to the Prowein World programs will take place in Singapore, the hub of Southeast Asia, from 12-15 April 2016 at the Singapore Expo, alongside the 20th edition of the extremely popular biennial FHA2016.

“The demand for alcoholic beverages is on the rise across the region and international exporters are looking at Southeast Asian markets to grow their product lines. In parallel, local producers are also trying to establish vineyards and promote their native wines in new geographies. ProWine ASIA 2016 will provide an excellent and timely opportunity for industry partners and experts to share best practices and discuss key opportunities and challenges impacting the region,” says Ms. Ting Siew Mui, Project Director of Lifestyle Events at the Singapore Exhibition Services, partnering with Prowein to bring the inaugural edition of ProWine ASIA. (please note the spelling for the Shows outside Germany).

According to the International Wine & Spirit Research (IWSR) 2014-2019, Asia is expected to see the largest volume increase of any region across the beer, wine, spirits and mixed drinks categories. A surge in demand for lifestyle consumer products like wines and spirits is expected in the emerging, affluent middle class. Moreover, 60 % of the world’s Millennials are estimated to be living in Asia, making this the consumer group with more spending power than any of the previous generations.

Key speakers and topics to be addressed at ProWine ASIA 2016 include:

Institute of Masters of Wine Information session by Tan Ying Hsien MW

There will be a Presentation by Master of Wine (MW) Tan Ying Hsien, one of the world’s most recent MWs, and the first Singaporean member of the Institute. Hsien will give an introduction to the study pogramme to receive the prestigious Master of Wine title.

Award-Winning Wines from Around the World with Poh Tiong

Visitors will be able to sample award-winning wines from different regions around the world with Poh Tiong, Ch’ng a Singapore resident and the Vice Chairman of the Decanter Asia Wine Awards (DAWA). He will represent Decanter magazine and the DAWA Awards at the Show.

Those who register in advance for the seats will be able to taste and be guided through a selection of trophy winners, the highest accolades from the DAWA, and will learn the process of recognizing quality wines.   

Sake Basics & Beyond and Sake & Food Pairing Masterclass

Recognized as the world’s leading non-Japanese Sake expert, John Gaunter will take you on a journey of all things Sake, including Sake and food pairing. 

Taste like a Pro

Learn more about the culture and pleasure of Italian wines with Jean Charles Viens, Deputy Wine Director, Spirito diVino Asia.

Wine Tourism as a Marketing Tool

We have been lagging in wine tourism in India, except Sula which has been leading the way. Today wine tourism is finally becoming the buzz word and producers and consumers are realising its value. There are sessions discussing evolution of winemaking in Ukraine, Georgia, and Moldova and the practice of ‘Developing the Wine Route Maps’ in Digital Projects.

You may learn of success stories from countries such as Italy, Spain, France, Australia and USA, and wine tourism market players in the likes of wineries, national agencies and offices, independent professionals, media, and tour providers.

Other topics include trends of the emerging wine tourism markets in Asia and Ukraine, business opportunities in the untapped wine travel regions of Moldova and Georgia, and an analysis of the world’s most successful wine routes and events. Session will be presented by Marina Mayevska, Managing Editor - Publishing House "N" (CaBaRe/Chic and Drinks+ magazines).

Click For Large ViewThere will also be Master classes led by Wine & Spirit Education Trust (WSET), on topics such as “The language of wine: a Systematic Approach to Tasting” by Jude Mullins, DipWSET – International Development Director. If you enjoy Sherry or want to learn about it there is a  “A world of Sherry” conducted by Jon Chan, WSET Educator, Wine Language.

There will be an “Austrian Wine Seminar” by Robert Parker’s Wine Advocate led by Stephan Reinhardt, a German journalist who specialises in wine. His book The Finest Wines of Germany was shortlisted as "Best international wine book of the year 2013" by the Louis Roederer International Wine Writers' Award.

“ With the expertise of Prowein in Germany – the world’s leading trade fair for wines and spirits, ProWine ASIA 2016 will provide a compelling platform for buyers, sellers, industry experts and customers from across Southeast Asia to share knowledge and best practices with many of the leading wine producing nations and regions from around the world’,  says Ms. Beattrice J. Ho, Project Director of  Messe Düsseldorf Asia, a subsidiary of Messe Düsseldorf, organisers of ProWein, considered the top annual wine show in the world by most wine professionals.

You may pencil in the dates 12-15 April in your diary to attend the inaugural edition of ProWine ASIA in Singapore. Pre-Registration is complimentary for wine and business professionals till March 31. Visit for schedules and more details.

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Joseph machado Says:

India wines are doing great drinkers market growing year on year but why can't indian taxes come low as other states atleast on wines since we are in mumbai imported medium wines are comparatively same priced excise rates are high why that's why people are confused ?

Posted @ February 22, 2016 14:00


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