{"id":8663,"date":"2023-04-30T10:25:38","date_gmt":"2023-04-30T04:55:38","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=8663"},"modified":"2023-04-30T10:43:10","modified_gmt":"2023-04-30T05:13:10","slug":"item_3_929","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_3_929\/","title":{"rendered":"Australian Wines still struggling to increase Exports"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8663\" class=\"elementor elementor-8663\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Posted: Sunday, 30 April 2023 10:42<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b4aea3 elementor-widget elementor-widget-text-editor\" data-id=\"1b4aea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<u>If you Like this article, please click\n<iframe style=\"border: none; overflow: hidden; width: 120px; height: 21px;\" src=\"https:\/\/www.facebook.com\/plugins\/like.php?app_id=173955395995712&amp;href=https%3A%2F%2Fwww.facebook.com%2Fwineguyindia&amp;send=false&amp;layout=button_count&amp;width=120&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;font=arial&amp;height=21\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/u>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\">\n<div class=\"col-sm-12\">\n<h1 class=\"articlepagetitle_heading\">Australian Wines still struggling to increase Exports<\/h1>\n<div class=\"articlepageintroline\">April 30: Australian wine exports declined last year by a further 7% in value to A$1.90bn, which is 18 % below the 10-year average value of $2.30b, according to the annual export report released by Wine Australia, giving a dark picture of the Australian wine industry in the year to 31 March 2023, even though the emerging Southeast Asia market, reporting an increase of 9% to A$301m gives a ray of hope for the future of the industry, writes Subhash Arora<\/div>\n<div class=\"articledata\">\n<p>One thing that the Aussie industry wisely did immediately as China bludgeoned them with unjustifiably high import duties was to start exploring newer markets. \u201cA positive in the Report by Wine Australia is that their diversification into these emerging markets is starting to bear fruit, which is beneficial for longer-term stability and growth. Southeast Asia grew strongly at both the commercial and premium ends of the price spectrum, and to key emerging markets including Thailand, Malaysia, Indonesia, Vietnam and Philippines,\u201d according to Wine Australia Manager Market Insights, Peter Bailey.<\/p>\n<p>The emerging markets do not include India in this Report. Southeast Asia is an emerging market, with exports to the region up 9% at A$301m.Another positive is the number of export markets that increased to 118 destinations, compared to 112 in the same period in 2022.<\/p>\n<p>The wine export industry has had a difficult few years because of the heavy taxes imposed on the imports by China and with declines in value and volume and unfortunately, the trend does not seem to be ending in 2023.<\/p>\n<p>Here are the numbers from a few of the important, established Aussie markets:<\/p>\n<p>North America was down five per cent to A$557m. However, due to economic challenges and conflict in the region Europe experienced the sharpest decline, down 17 % to A$568m. Peter Bailey also noted a continuing decline in exports to the UK which \u201cis still experiencing the decline we\u2019ve previously reported- the result of higher shipments over the past two years due to pre-Brexit demand and COVID-19 induced changes in consumer preferences,\u201d he says. Exports to Northeast Asia also declined 5% to A$318m.<\/p>\n<p>In terms of value exports in segments below A$10 per liter FOB, all exports experienced a decline in value, with the biggest loss in exports valued between A$2.50 to A$4.99 per liter segment. This segment is typically glass bottles exported to the UK, US, and New Zealand, and its decline affects the overall performance of the wine export industry.<\/p>\n<p>Fortunately, exports above $10 per liter FOB remained stable in both value and volume, remaining at A$621 million in value and 24 million liters in volume. Bailey attributes this change to a shift in customers\u2019 purchasing habits. \u201cIn traditional markets for Australian wine, the decline in the demand for wine is being felt the most in lower price segments while premium wine is still finding growth, as consumers purchase wine less frequently but are choosing to spend more on each wine product they purchase,\u201d he explained, a sentiment often expressed by the wine industry in India as well.<\/p>\n<p>Wine exports also declined overall in volume, although less sharply than in value. Export volume was down only 1 % to 620 million liters. However, this is still 16 % below the 10-year average volume of 736 million liters.<\/p>\n<p>\u201cIn comparison to value, total shipment volume was relatively stable \u2013 with the large decline to the UK being outweighed by volume growth to the United States (US) and Canada, particularly in unpackaged wine, as global shipping conditions continue to improve,\u201d Bailey said.<\/p>\n<p>On a varietal basis, Chardonnay was the most popular export and increased by 8% to 162 million liters whereas Shiraz was the second most popular export but declined by 7%. The third most popular variety, Cabernet Sauvignon grew by 1% while the 4th place Merlot declined by 7%. Pinot Gris\/Grigio, the fifth most popular variety, decreased by 3%.<\/p>\n<p>The top five export destinations by value, as reported by <a href=\"https:\/\/theshout.com.au\/another-challenging-year-for-wine-exports\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">The Shout<\/span><\/a> were:<\/p>\n<ul type=\"disc\">\n<li>US (down eight per cent to A$381m, 20 % value share of total export value)<\/li>\n<li>UK (down 20 % to A$359m, 19 % share of total export value)<\/li>\n<li>Hong Kong (down 1% to A$182m, 10 % share of total export value)<\/li>\n<li>Canada (up 2% to A$174m, 9% share of total export value), and<\/li>\n<li>Singapore (down 20 % to A$134m, 7% share of total export value).<\/li>\n<\/ul>\n<p>The top five export destinations by volume were UK, US, Canada, New Zealand and Germany).<\/p>\n<p>In the meanwhile, Australians are hoping that after the barley import settlement, Australia might lift the embargo by reducing import duties resulting in the exports that stood at A$1.9 billion but saw a crash of 99% since its peak. But the general word of caution is not to depend on China ever again, by putting all eggs in one basket.<\/p>\n<p>Australians are also hopeful that the Indo- Australian FTA that came into effect on 30th November, 2022 will also result in opening of a new frontier of premier Australian wines into India, though the Indian market has not seen any significant changes in the consumers\u2019 preference so far.<\/p>\n<p><strong>Subhash Arora<\/strong><\/p>\n<\/div>\n<div class=\"articledata\">&nbsp;<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Posted: Sunday, 30 April 2023 10:42 If you Like this article, please click Australian Wines still struggling to<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[245,243,244],"class_list":["post-8663","post","type-post","status-publish","format-standard","hentry","category-other-headlines","tag-aussie-industry","tag-australian-wines","tag-increase-exports"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","slider-bg":"","card-grid":"","card-list":"","morenews-featured":"","morenews-large":"","morenews-medium":""},"author_info":{"display_name":"admin","author_link":"https:\/\/www.indianwineacademy.com\/articles\/author\/admin\/"},"category_info":"<a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/other-headlines\/\" rel=\"category tag\">Other Headlines<\/a>","tag_info":"Other Headlines","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/8663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/comments?post=8663"}],"version-history":[{"count":5,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/8663\/revisions"}],"predecessor-version":[{"id":8670,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/8663\/revisions\/8670"}],"wp:attachment":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/media?parent=8663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/categories?post=8663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/tags?post=8663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}