{"id":5521,"date":"2022-10-10T08:29:34","date_gmt":"2022-10-10T02:59:34","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=5521"},"modified":"2022-10-10T08:56:22","modified_gmt":"2022-10-10T03:26:22","slug":"item_5_918","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_5_918\/","title":{"rendered":"WBWE: Visit Mecca of Bulk Wines in Amsterdam on 21-22 November"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5521\" class=\"elementor elementor-5521\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tPosted: Monday, 10 October 2022 08:36\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b4aea3 elementor-widget elementor-widget-text-editor\" data-id=\"1b4aea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<u>If you Like this article, please click\n<iframe style=\"border: none; overflow: hidden; width: 120px; height: 21px;\" src=\"https:\/\/www.facebook.com\/plugins\/like.php?app_id=173955395995712&amp;href=https%3A%2F%2Fwww.facebook.com%2Fwineguyindia&amp;send=false&amp;layout=button_count&amp;width=120&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;font=arial&amp;height=21\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/u>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\"><div class=\"col-sm-12\"><h1 class=\"articlepagetitle_heading\"><span style=\"color: #990000;\">WBWE: <\/span>Visit Mecca of Bulk Wines in Amsterdam on 21-22 November<\/h1><div class=\"articlepageintroline\">Oct 10: The annual international world bulk wine exhibition will be back in RAI Amsterdam for the 14th time with Sustainability as the central theme and emphasis on lower carbon footprint through movement in Flexi tanks, writes Subhash Arora who feels it is particularly a fabulous opportunity for importers who want to launch or promote private labels<\/div><div class=\"articledata\"><p><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2022\/10\/WBWE-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5551\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2022\/10\/WBWE-2-300x200.jpg\" alt=\"WBWE: Visit Mecca of Bulk Wines in Amsterdam on 21-22 November\" width=\"400\" height=\"267\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2022\/10\/WBWE-2-300x200.jpg 300w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2022\/10\/WBWE-2-1024x683.jpg 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2022\/10\/WBWE-2-768x512.jpg 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2022\/10\/WBWE-2.jpg 1200w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a>World Bulk Wine Exhibition (WBWE) is back on<b> <\/b>November 21st\u00a0and 22nd at the traditional venue, RAI Amsterdam, for its 14th\u00a0anniversary where the visitor will understand why it is the most important fair in the world for bulk wine business. The focus this year is going to be Sustainability in wine making.<\/p><p>According to a recent survey by Innova Market Insights, sustainability is especially essential to Millennials and Gen Z, as they expect food and beverage producers to put it ahead of most factors. Exhibiting producers will highlight their progress in environmental stewardship and share how they are steadily moving toward a sustainable business.<\/p><p>\u201cSustainability is\u00a0<em>the<\/em>\u00a0key word,\u201d says <strong>Cristina V Miranda<\/strong>, marketing director of the leading international trade fair for wine business. \u201cWe cannot continue to transport all the wine bottled; the planet will not sustain it any longer.\u201d Shipping bulk wine in containers like Flexi tanks has a much lighter carbon footprint. While using bulk wine doesn\u2019t make sense for all wineries, buying and selling bulk juice globally can be an economic boon for custom crush facilities, large wineries and vineyard operations.<\/p><p>\u201cThe private label category has begun to stand out at <strong>WBWE,<\/strong>\u201d\u00a0adds Miranda. \u201cSupermarket chains now proudly display the award badges won by their store brands, which helps build consumer acceptance of price increases for these still affordable wines.\u201d<\/p><p>The premiumisation driving the wine industry is also building the prestige of private label brands, contributing to its growth. A retailer might make a 30% margin on a branded bottle of wine. On a private label bottle of wine, that margin might be closer to 50%, or even higher for premium private labels which are getting more and more popular in India.<\/p><p>Interest in private label brands has expanded beyond retailers, with restaurant chains moving past house wines to branded labels that deliver a better customer experience and build loyalty. Celebrities have also embraced creating their own wine labels, and more and more actors, singers and influencers are turning to custom crush and large vintners to help them. Some private labels partner with renowned wineries to develop premium brands with correspondingly high prices.<\/p><p>Quality is not at odds with quantity: at the WBWE, you may find varietal wines, wines with a PDO\/DOC, organic wines, biodynamic wines, fortified wines, aromatized wines, wines without alcohol content and even Premium distillates.<\/p><p>WBWE is owned by Pomona Keepers and Vinexposium which also organises all editions of Vinexpo globally, including Vinexpo India in Delhi and Mumbai; the next edition being at the Pragati Maidan in Delhi on December 1-3. For details, contact <a href=\"mailto:vinexpoindia@delwine.com\"><span style=\"color: #990000;\">vinexpoindia@delwine.com<\/span><\/a><\/p><p>WBWE will also organise interesting conferences like every year including canned wines, enotourism, vinification and several other topics. For details click: <a href=\"https:\/\/www.worldbulkwine.com\/en\/conference-wbwe-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">https:\/\/www.worldbulkwine.com\/en\/conference-wbwe-2022\/<\/span><\/a><\/p><p>For the List of wineries participating <a href=\"https:\/\/www.worldbulkwine.com\/en\/exhibitors-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">https:\/\/www.worldbulkwine.com\/en\/exhibitors-2022\/<\/span><\/a><\/p><p>To register <a href=\"https:\/\/www.worldbulkwine.com\/backend\/visitors\/inscripcion.php\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">https:\/\/www.worldbulkwine.com\/backend\/visitors\/inscripcion.php<\/span><\/a><\/p><p><strong>Subhash Arora <\/strong><\/p><\/div><div class=\"articledata\"><p><u>If you Like this article please click on the Like button<\/u><br \/><iframe style=\"border: none; overflow: hidden; width: 120px; height: 21px;\" 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