{"id":20308,"date":"2026-03-28T10:51:02","date_gmt":"2026-03-28T05:21:02","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=20308"},"modified":"2026-03-28T12:22:18","modified_gmt":"2026-03-28T06:52:18","slug":"item_973_1","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_973_1\/","title":{"rendered":"ProWein 2026: Compact with emphasis on Spirits and No\/Lo Wines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20308\" class=\"elementor elementor-20308\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Posted: Saturday, 28 March 2026 11:04<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\"><div class=\"col-sm-12\"><h1 class=\"articlepagetitle_heading\"><span style=\"color: #990000;\">ProWein 2026:<\/span> Compact with emphasis on Spirits and No\/Lo Wines<\/h1><div class=\"articlepageintroline\">March 28: ProWein 2026 organised by Messe Dusseldorf on 15-17 March seemed slightly subdued though efficiently managed with more focus on Spirits and the No\/Low alcohol wines that are finding increasing demand globally, writes Subhash Arora who feels ProWein is still one of the two most important wine fairs in Europe, that place the emphasis on current market and consumer trends<\/div><div class=\"articledata\"><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 200px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-20-28-am.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20320\" style=\"margin-bottom: 0px; margin-left: 1px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-20-28-am-219x300.webp\" alt=\"Floor Plan of ProWein 2026\" width=\"200\" height=\"274\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-20-28-am-219x300.webp 219w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-20-28-am-747x1024.webp 747w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-20-28-am-768x1053.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-20-28-am-1120x1536.webp 1120w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-20-28-am-1024x1404.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-20-28-am.webp 1167w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">Floor Plan of ProWein 2026<\/figcaption><\/figure><p>3,400 exhibitors from 63 nations presented their products during 15-17 March 2026 when 31,000 trade visitors from 105 countries used the trade fair as a platform for concrete commercial and distribution decisions. A special focus was on buyers from top import markets such as Germany as well as Belgium, the Netherlands, Scandinavia and the USA. This approach was supported by a revised and well-received Hosted Buyer programme.<\/p><p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_1_973\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">ProWein Business Report 2026 for wine industry in transformation<\/span><\/a><\/strong><\/p><p><strong>Realignment of exhibitor space<\/strong><\/p><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 215px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-21-24-am.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20321\" style=\"margin-bottom: 0px; margin-right: 0px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-21-24-am-225x300.webp\" alt=\"Tasting Georgian wines from Winery Khareba in Hall 3 Georgia 'Europe'. @Vladimer\" width=\"215\" height=\"287\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-21-24-am-225x300.webp 225w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-21-24-am-768x1024.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-21-24-am-1152x1536.webp 1152w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-21-24-am-1024x1365.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-21-24-am.webp 1200w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">Tasting Georgian wines from Winery Khareba in Hall 3 Georgia &#8216;Europe&#8217;. @Vladimer<\/figcaption><\/figure><p>It was already announced and known that the number of halls would be reduced to 7 this year, keeping it compact but the emphasis was on efficiency. With slightly lower participation by space, by countries like Germany and Italy and several other countries and a general slow-down in the global wine and spirits industry, generally considered to be around 15%, the budget restrains from the exhibiting countries and also the ongoing wars had its impact both on the exhibitors and visitors. But there appeared no lack of passion and enthusiasm levels of the exhibitors or the visitors and with the Masterclasses throughout the Show seemingly full and busy thanks to the matching software installed in the previous years, the 3-day frame was still short unless one fixed the appointments judiciously.<\/p><p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_4_972\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Sparkling Visions at ProWein D\u00fcsseldorf 2026<\/span><\/a><\/strong><\/p><p><strong>ProSpirits at ProWein<\/strong><\/p><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 250px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-24-13-am.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20325\" style=\"margin-bottom: 0px; margin-left: 1px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-24-13-am-300x225.webp\" alt=\"Tasting Chianti Classico with Silvia Fiorentini\" width=\"250\" height=\"188\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-24-13-am-300x225.webp 300w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-24-13-am-1024x768.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-24-13-am-768x576.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-24-13-am-1536x1152.webp 1536w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-24-13-am.webp 1600w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">Tasting Chianti Classico with Silvia Fiorentini<\/figcaption><\/figure><p>Part of the reduction in wine companies was filled up by around 500 Spirits companies from 50 countries including India, which had distinctly more presence with the whole of Hall No 5 and 7.0 (Hall 7 was divided into 7.0\u00a0 assigned to Spirits as ProSpirits and 7a assigned to Portugal which looked very impressive.<\/p><p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_3_971\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">ProWein 2026 on 15-17 March to be compact and efficient<\/span><\/a><\/strong><\/p><p><strong>Hall realignment<\/strong><\/p><p>Majority of Hall No.3 was full of Italian pavilions buzzing with visitors while &#8216;Europe&#8217; occupied less than half of the hall with Azerbaijan, Bulgaria, Georgia, Kosovo, Croatia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Romania, Serbia, Slovenia, Czech Republic, Turkey, Ukraine, Hungary and Cyprus constituting the exhibitors. Germany, Austria (Hall 1) and France had their own pavilions. Greece was squeezed in Hall 6 along with Spain which has always had a huge participation but the New World seems to have shrunk a bit.<\/p><p>Tightening the halls to only 7 definitely meant less walking and tiresome for visitors.<\/p><p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_1_970\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Prowein rebranded as PROWEIN D\u00dcSSELDORF takes place on 15-17 March 2026<\/span><\/a><\/strong><\/p><p><strong>Prowein Zero<\/strong><\/p><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 290px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-25-58-am.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20329\" style=\"margin-bottom: 0px; margin-right: 0px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-25-58-am-300x225.webp\" alt=\"Tasting in the German Hall\" width=\"290\" height=\"218\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-25-58-am-300x225.webp 300w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-25-58-am-1024x768.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-25-58-am-768x576.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-25-58-am-1536x1152.webp 1536w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-25-58-am.webp 1600w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">Tasting in the German Hall<\/figcaption><\/figure><p>Prowein Zero was a popular pavilion in Hall 5 where one could taste the ever-increasingly popular no alcohol wines and a few low alcohol versions. As in the previous editions, one could find sparkling and white wines with better flavours but red wines still needed improvements. There was an increasing discussion of why one should indulge in the no-lo wines (pregnancy and driving being the most common reasons by the pro no-lo consumers), especially because they cost more than the regular wines (except cheap bulk wines).<\/p><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 200px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-26-49-am.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20333\" style=\"margin-bottom: 0px; margin-left: 1px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-26-49-am-225x300.webp\" alt=\"With my friend Patrick Schmitt MW in the Journalist Room\" width=\"200\" height=\"267\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-26-49-am-225x300.webp 225w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-26-49-am-768x1024.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-26-49-am-1152x1536.webp 1152w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-26-49-am-1024x1365.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-26-49-am.webp 1200w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">With my friend Patrick Schmitt MW in the Journalist Room<\/figcaption><\/figure><p>There was also a feeling that soft drinks companies could also be working soon to take away a chunk of the market with spicing of their drinks with herbs and concoctions to make them closer in flavours and more acceptable to the consumer at the fraction of the costs. Interesting times for the segments that could take a huge size if the costs became more reasonable bringing\u00a0in a huge population. There were also several variants of no-alcohol sparkling tea which has taken\u00a0off in\u00a0recent years in the no-alcohol category.<\/p><p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_1_967\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">ProWein2025: Wine Paris comes closer to Prowein this Year<\/span><\/a><\/strong><\/p><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 290px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-28-17-am.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20334\" style=\"margin-bottom: 0px; margin-right: 0px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-28-17-am-300x234.webp\" alt=\"At Prowein Zero Stand\" width=\"290\" height=\"227\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-28-17-am-300x234.webp 300w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-28-17-am-1024x800.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-28-17-am-768x600.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-28-17-am-1536x1200.webp 1536w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-28-17-am.webp 1600w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">At Prowein Zero Stand<\/figcaption><\/figure><p><strong>Sparkling Visions<\/strong><\/p><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 250px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-30-36-am.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20335\" style=\"margin-bottom: 0px; margin-left: 1px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-30-36-am-300x256.webp\" alt=\"Free Tasting Area\" width=\"250\" height=\"214\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-30-36-am-300x256.webp 300w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-30-36-am-1024x875.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-30-36-am-768x656.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-30-36-am.webp 1438w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">Free Tasting Area<\/figcaption><\/figure><p>Sparkling Visions was another interesting addition in Hall 4 where, besides champagne, many sparkling wines were available for tasting with free seating and no registration. There was an area specifically designed for Masterclasses on subjects related to sparkling wines, on the side of an open bar. A bit too compact and uncomfortable, it was a very interesting Masterclass that I attended on how to sell sparkling wine (especially champagne) by the glass by using a Coravin. Led by <strong>Patrick Schmitt MW,<\/strong>\u00a0editor of Drinks Business,<strong>Lambert Manden<\/strong> of Coravin tasted champagne from a fresh\u00a0bottle\u00a0 and opened it with Coravin 4 weeks ago for\u00a0comparison. They tasted as good as the freshly opened bottles. With the selling price of champagne by the glass being almost as much as their bottle buying price, it offered a lot of opportunity to sell the Champagne and expensive bubbly by the glass or even drink in the house.<\/p><p><strong>Agora Seminars<\/strong><\/p><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 200px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-27-at-11-50-02-pm.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20315\" style=\"margin-bottom: 0px; margin-right: 0px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-27-at-11-50-02-pm-225x300.webp\" alt=\"Agora- Seminar\" width=\"200\" height=\"267\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-27-at-11-50-02-pm-225x300.webp 225w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-27-at-11-50-02-pm-768x1024.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-27-at-11-50-02-pm-1152x1536.webp 1152w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-27-at-11-50-02-pm-1024x1365.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-27-at-11-50-02-pm.webp 1200w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">Agora- Seminar<\/figcaption><\/figure><p>AGORA \u2013The relatively new concept at Prowein, based on the old Greek system where the specialists would gather in the center of town for various discourses, seems to be gaining in importance in Hall 6 where a plethora of topics were subjects of\u00a0 fast moving but important topics of international importance. For example, I attended a very interesting program from a lady from the USA, who presented the behavior of Gen X (following the Baby boomers and preceding Millennials)- generally defined as people born from 1965 to 1980 and who are parents of Gen Z. These are well established people who indulge in wine in a big way.<\/p><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 260px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-34-39-am.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20339\" style=\"margin-bottom: 0px; margin-right: 0px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-34-39-am-300x225.webp\" alt=\"An Austrian Masterclass with an Austrian Master Sommelier - Stefan Neumann MS\" width=\"260\" height=\"195\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-34-39-am-300x225.webp 300w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-34-39-am-1024x768.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-34-39-am-768x576.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-34-39-am-1536x1152.webp 1536w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/whatsapp-image-2026-03-28-at-12-34-39-am.webp 1600w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">An Austrian Masterclass with an Austrian Master Sommelier &#8211; Stefan Neumann MS<\/figcaption><\/figure><p>Of course, different country pavilions had also organised their own Masterclasses. For instance Austria (Hall 1) had organised excellent Masterclasses. I attended one by the Austrian Master Sommelier <strong>Stefan\u00a0\u00a0Neumann MS<\/strong>. He had chosen the topic \u2013 The Hero and unsung Hero under the subject The Art of Wine. Down to Earth. \u00a0He had us taste 8 wines in 4 flights from Styria, Lower Austria, Burgenland and Vienna. It was an excellent presentation with high quality delicious wines- from various stands in the Austrian pavilion.<\/p><p>There were a multitude of such opportunities including Tasting on your own, making it a worthwhile visit to ProWein 2026.<\/p><p>Next edition of Prowein will be on 7-9 March, 2027. Planning of the next steps in this multi-year development process is underway and results will be presented by Messe Dusseldorf in late May. So watch this space.<\/p><p><strong>Subhash Arora<\/strong><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Posted: Saturday, 28 March 2026 11:04 ProWein 2026: Compact with emphasis on Spirits and No\/Lo Wines March 28:<\/p>\n","protected":false},"author":1,"featured_media":20310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,80],"tags":[1017,1016,982,934],"class_list":["post-20308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-headlines","category-top-headline","tag-messe-dusseldorf-2","tag-no-lo-wines","tag-prowein-2026","tag-spirits"],"featured_image_urls":{"full":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl.webp",1200,727,false],"thumbnail":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl-150x150.webp",150,150,true],"medium":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl-300x182.webp",300,182,true],"medium_large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl-768x465.webp",640,388,true],"large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl-1024x620.webp",640,388,true],"1536x1536":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl.webp",1200,727,false],"2048x2048":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl.webp",1200,727,false],"slider-bg":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl-1200x600.webp",1200,600,true],"card-grid":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl-600x727.webp",600,727,true],"card-list":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl-600x700.webp",600,700,true],"morenews-featured":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl-1024x620.webp",1024,620,true],"morenews-large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl-825x575.webp",825,575,true],"morenews-medium":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2026\/03\/tl-590x410.webp",590,410,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/www.indianwineacademy.com\/articles\/author\/admin\/"},"category_info":"<a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/other-headlines\/\" rel=\"category tag\">Other Headlines<\/a> <a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/top-headline\/\" rel=\"category tag\">Top Headline<\/a>","tag_info":"Top Headline","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/20308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/comments?post=20308"}],"version-history":[{"count":85,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/20308\/revisions"}],"predecessor-version":[{"id":20407,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/20308\/revisions\/20407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/media\/20310"}],"wp:attachment":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/media?parent=20308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/categories?post=20308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/tags?post=20308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}