{"id":19608,"date":"2025-09-30T08:01:55","date_gmt":"2025-09-30T02:31:55","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=19608"},"modified":"2025-09-30T09:09:25","modified_gmt":"2025-09-30T03:39:25","slug":"item_1_970","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_1_970\/","title":{"rendered":"Prowein rebranded as PROWEIN D\u00dcSSELDORF takes place on 15-17 March 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19608\" class=\"elementor elementor-19608\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Posted: Tuesday, 30 Sep 2025 08:00<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\">\n<div class=\"col-sm-12\">\n<h1 class=\"articlepagetitle_heading\">Prowein rebranded as PROWEIN D\u00dcSSELDORF takes place on 15-17 March 2026<\/h1>\n<div class=\"articlepageintroline\">Sep 30: ProWein, the world\u2019s leading annual trade fair for wines and spirits, has been rebranded as ProWein D\u00fcsseldorf, setting a new direction for the wine and spirits industry with a fresh visual identity incorporating the colours of various national flags and establishing a distinctive direction in the B2B sector, writes Subhash Arora who feels the show is constantly evolving to keep an upper edge on its competitor, Wine Paris and Vinexpo Paris<\/div>\n<div class=\"articledata\">\n<p><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19611 alignleft\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein-300x300.webp\" alt=\"Prowein rebranded as PROWEIN D\u00dcSSELDORF takes place on 15-17 March 2026\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein-300x300.webp 300w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein-150x150.webp 150w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp 560w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Wine industry has been facing market challenges during the last few years globally. Facing the challenge, <strong>ProweinD\u00fcsseldorf<\/strong> will use the motto &#8216;Shape, Create, Elevate,&#8217; thus leading the way in industry transformation, according to the Show organisers, Messe Dusseldorf.<\/p>\n<p>&nbsp;&#8220;We do not define ourselves solely by our past but are consistently developing <strong>ProWein<\/strong> <strong>D\u00fcsseldorf<\/strong> to be the leading trade fair. Staying innovative and agile is essential, especially in the current challenging market situation. Every participant in this industry must now carefully rethink and adapt their strategy. We too are critically examining ourselves and energizing <strong>ProWein D\u00fcsseldorf<\/strong> with fresh, innovative ideas,&#8221; says <strong>Marius Berlemann<\/strong>, Chief Operating Officer of Messe D\u00fcsseldorf.<\/p>\n<p><strong>Also Read: <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_2_966\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">ProWein 2025: Signal for Innovation and Preparedness for Wine and Spirits Sector<\/span><\/a><\/strong><\/p>\n<p><strong>Shape, Create, Elevate <\/strong><\/p>\n<p>The new motto- &#8220;Shape, Create, Elevate&#8221; is a call to the industry to actively shape the future, consistently drive innovation and generate business. At the heart of the transformation is a newly created <u>Buyers Concierge Team<\/u>, immersive elements, a new look with clear branding and a radically impactful hall concept.<\/p>\n<p><strong>Buyers Concierge Team<\/strong><\/p>\n<p>With the creation of the dedicated Buyer Concierge Team, presenting tailor-made solutions to international top-buyers, <strong>ProWein D\u00fcsseldorf<\/strong> will entice the global elite buyers. Initially, the team will focus on buyers from the USA, Canada, Eastern Europe and Scandinavia.<\/p>\n<p><strong>Also Read: <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_1_967\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">ProWein2025: Wine Paris comes closer to Prowein this Year<\/span><\/a><\/strong><\/p>\n<p>The Show will also bring buyers within a 350-kilometer radius of D\u00fcsseldorf, by offering complimentary visits to ProWein D\u00fcsseldorf on all three trade fair days through centrally coordinated bus transfers from key locations in Germany, Belgium and the Netherlands. This will be a part of the newly developed ProWein D\u00fcsseldorf Express Service.<\/p>\n<p>\u201cWith our innovative approach to attracting buyers from overseas and across Europe, plus the additional offerings in transport infrastructure, we\u2019re demonstrating to the industry that visiting <strong>ProWein D\u00fcsseldorf<\/strong> has never been easier.\u201d says Berlemann.<\/p>\n<p><strong>Also Read: <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_1_929\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">ProWein Business Report: No-Low Alcohol Wine Market Expanding fast globally<\/span><\/a><\/strong><\/p>\n<p><strong>Matchmaker, matchmaker make me a Fair match<\/strong><\/p>\n<p>The matchmaking tool \u201cFair Match\u201d introduced earlier this year in Prowein 2025 has also been further refined for the 2026 edition when the organisers plan to take the further step and offer a centrally located Live Fair Match Arena in the exhibition halls as well.<\/p>\n<p>A groundbreaking new concept, the <u>Insight-to-Action Framework<\/u> will also be introduced, based on insights from a comprehensive industry survey. This innovative approach aims to enhance relevance and efficiency, ensuring better matches between exhibitors and visitors.<\/p>\n<p><strong>Also Read: <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_4_948\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Red Wine Production falls globally as other categories gain, says OIV Report<\/span><\/a><\/strong><\/p>\n<p><strong>Enhancing comfort and elevating the visitor experience <\/strong><\/p>\n<p>Immersive experiences incorporating festive elements will be the focus at this edition, thus providing the industry with new impetus and concrete solutions for the future. Some of the innovations are:<\/p>\n<p>\u00b7 <strong>ProWein Agora <\/strong>stage programme that will offer over 12 hours of inspiring market-relevant short talks, panels and keynotes throughout the fair with Visionary Talks, innovative formats, and international speakers that will act as a catalyst for new ideas.<\/p>\n<p><strong>Also Read: <a href=\"https:\/\/www.indianwineacademy.com\/item_5_806.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Prowein 2019 shows its Prowess at the 25th Edition in D\u00fcsseldorf<\/span><\/a><\/strong><\/p>\n<p>\u00b7 <strong>ProWein Zero <\/strong>section in Hall 5 which has been getting increasingly popular is being completely redesigned and will now also offer spirits and interactive experiences such as impulse tastings.<\/p>\n<p>\u00b7 <strong>ProWein Sparkling<\/strong> section is a unique journey through the world of sparkling wines at ProWein D\u00fcsseldorf. It will also feature a sparkling bar in Hall 4 with speed tastings and sessions also taking place. With sparkling wines getting more relevant, this would perhaps be on the lines of Champagne Bar.<\/p>\n<p><strong>Also Read: <a href=\"https:\/\/www.indianwineacademy.com\/item_2_643.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Prowein 2015: Wines of Moldova<\/span><\/a><\/strong><\/p>\n<p><strong>New hall setting <\/strong><\/p>\n<p>The new layout of Halls 1 to 7 will offer enough space for the approximately 4,000 exhibitors who will also benefit from greater visibility. Visitors will also enjoy shorter distances between stands and clearer structures. The highly popular <u>ProSpirits<\/u> area will occupy two entire halls for the first time, an indicator of how the market is developing.<\/p>\n<p><strong>Also Read: <a href=\"https:\/\/www.indianwineacademy.com\/item_4_492.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Indian Wines Confirm their Success at Prowein<\/span><\/a><\/strong><\/p>\n<p>The first edition of the newly shaped ProWein D\u00fcsseldorf will take place from 15-17 March 2026, with 4,000 exhibitors expected to participate from over 60 countries,&nbsp;including India.&nbsp;In addition, around 500 exhibitors are expected to participate in the ProSpirits section<em>.<\/em><\/p>\n<p><strong>Subhash Arora<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Posted: Tuesday, 30 Sep 2025 08:00 Prowein rebranded as PROWEIN D\u00dcSSELDORF takes place on 15-17 March 2026 Sep<\/p>\n","protected":false},"author":1,"featured_media":19611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[534,956,437,438],"class_list":["post-19608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-headlines","tag-prowein","tag-prowein-dusseldorf","tag-vinexpo-paris","tag-wine-paris"],"featured_image_urls":{"full":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp",560,560,false],"thumbnail":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein-150x150.webp",150,150,true],"medium":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein-300x300.webp",300,300,true],"medium_large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp",560,560,false],"large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp",560,560,false],"1536x1536":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp",560,560,false],"2048x2048":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp",560,560,false],"slider-bg":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp",560,560,false],"card-grid":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp",560,560,false],"card-list":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp",560,560,false],"morenews-featured":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp",560,560,false],"morenews-large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein.webp",560,560,false],"morenews-medium":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/09\/prowein-560x410.webp",560,410,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/www.indianwineacademy.com\/articles\/author\/admin\/"},"category_info":"<a href=\"https:\/\/www.indianwineacademy.com\/articles\/category\/other-headlines\/\" rel=\"category tag\">Other Headlines<\/a>","tag_info":"Other Headlines","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/19608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/comments?post=19608"}],"version-history":[{"count":17,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/19608\/revisions"}],"predecessor-version":[{"id":19633,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/posts\/19608\/revisions\/19633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/media\/19611"}],"wp:attachment":[{"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/media?parent=19608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/categories?post=19608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indianwineacademy.com\/articles\/wp-json\/wp\/v2\/tags?post=19608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}