{"id":18902,"date":"2025-04-18T18:46:52","date_gmt":"2025-04-18T13:16:52","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=18902"},"modified":"2025-04-18T20:48:39","modified_gmt":"2025-04-18T15:18:39","slug":"item_2_967","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_2_967\/","title":{"rendered":"Sula takes big leap in its prioritization journey with CSD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18902\" class=\"elementor elementor-18902\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Posted: Friday, 18 April 2025 08:00<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\"><div class=\"col-sm-12\"><h1 class=\"articlepagetitle_heading\">Sula takes big leap in its prioritization journey with CSD<\/h1><div class=\"articlepageintroline\">April 18: Sula Vineyards, the leading Indian wine producer has introduced four premium and super premium labels &#8211; Dindori Reserve Shiraz, R\u0100S\u0100 Syrah, The Source Grenache Ros\u00e9, and Sula Riesling in the Canteen Stores Department (CSD), effectively doubling their portfolio in this special channel catering to the very important Defence services channel, writes Subhash Arora<\/div><div class=\"articledata\"><p><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18904 alignleft\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14-256x300.webp\" alt=\"Sula takes big leap in its prioritization journey with CSD\" width=\"256\" height=\"300\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14-256x300.webp 256w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp 365w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/a>\u2018This move reinforces Sula\u2019s commitment to bringing the finest Indian wines to a broader audience through this channel,\u2019 says <strong>Rajeev Samant<\/strong>, Founder CEO of Sula Vineyards which has taken steps to further premiumisation of its portfolio, anticipating the demand from its customers.<\/p><p>Sula has divided its premium to super premium wine portfolio into 4 categories- Sula, Dindori, The Source and R\u0100S\u0100. Introducing one label from the entire range of premium wines- Sula Riesling, Dindori Reserve Shiraz, The Source Grenache Ros\u00e9 and R\u0100S\u0100 Syrah will ensure that our officers will have access to the elite range of Sula premium and super premium wines.<\/p><p>This reflects the sophistication achieved in the drinking habits of the officers in our Defence Services over the years. Earlier, only the cheaper labels were generally available at CSD canteens, based on the demand. Canteen Stores Department (CSD) is the collective body responsible for purchasing the entire requirement of a range of household products including beverages for the active and retired personnel of our armed forces, and perhaps the biggest collective buyer. These products are supplied through \u2018Canteens\u2019 spread all over India.<\/p><p><strong>Also Read : <a href=\"https:\/\/www.indianwineacademy.com\/articles\/item_6_954\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Sula\u2019s exciting Wine Journey completes 25 years<\/span><\/a><\/strong><\/p><p>As the CSD solidifies its role in India\u2019s growing wine market, Sula remains at the forefront of this transformation, leading in both listings as well as supplies. CSD wine sales have grown by 40% over the past two years. This new addition increases Sula\u2019s portfolio to nine labels.<\/p><p>The first shipment was dispatched in March 2025, setting the stage for a strong performance in the current Financial Year 2025-26.<\/p><p>The first phase of supply has already commenced across key CSD depots, ensuring availability to a growing base of wine consumers within the armed forces community. \u2018Additionally, we are planning tasting sessions at select depots to further engage and educate consumers on these premium offerings,\u2019 confirms Rajeev Samant as he adds,\u2019 we remain committed to offering exceptional value while strengthening our leadership in India\u2019s premium\u00a0wine\u00a0segment.\u2019<\/p><p><strong>Subhash Arora<\/strong><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Posted: Friday, 18 April 2025 08:00 Sula takes big leap in its prioritization journey with CSD April 18:<\/p>\n","protected":false},"author":1,"featured_media":18904,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[911,914,913,127,912,226],"class_list":["post-18902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-headline","tag-canteen-stores-department","tag-csd","tag-dindori-reserve-shiraz","tag-rajeev-samant","tag-rasa-syrah","tag-sula"],"featured_image_urls":{"full":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp",365,428,false],"thumbnail":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14-150x150.webp",150,150,true],"medium":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14-256x300.webp",256,300,true],"medium_large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp",365,428,false],"large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp",365,428,false],"1536x1536":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp",365,428,false],"2048x2048":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp",365,428,false],"slider-bg":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp",365,428,false],"card-grid":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp",365,428,false],"card-list":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp",365,428,false],"morenews-featured":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp",365,428,false],"morenews-large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14.webp",365,428,false],"morenews-medium":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/04\/whatsapp-image-2025-04-18-at-18-32-14-365x410.webp",365,410,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/www.indianwineacademy.com\/articles\/author\/admin\/"},"category_info":"<a 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