{"id":18773,"date":"2025-03-31T08:40:52","date_gmt":"2025-03-31T03:10:52","guid":{"rendered":"https:\/\/www.indianwineacademy.com\/articles\/?p=18773"},"modified":"2025-03-31T12:38:20","modified_gmt":"2025-03-31T07:08:20","slug":"item_5_966","status":"publish","type":"post","link":"https:\/\/www.indianwineacademy.com\/articles\/item_5_966\/","title":{"rendered":"ProWein2025: Meininger Wine Conference Fleshy, Precise and Topical"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18773\" class=\"elementor elementor-18773\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4720b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4720b6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53f09f7\" data-id=\"53f09f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70aab53 elementor-widget elementor-widget-text-editor\" data-id=\"70aab53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tPosted: Monday, 31 March 2025 09:02\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad9e937\" data-id=\"ad9e937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cccb2a7\" data-id=\"cccb2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9669605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9669605\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b62f3ec\" data-id=\"b62f3ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e78f1 elementor-widget elementor-widget-text-editor\" data-id=\"c0e78f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"row\"><div class=\"col-sm-12\"><h1 class=\"articlepagetitle_heading\"><span style=\"color: #990000;\">ProWein2025:<\/span> Meininger Wine Conference Fleshy, Precise and Topical<\/h1><div class=\"articlepageintroline\">March 31: A day before Prowein 2025 opened its doors to exhibitors and visitors on 16 March 2025, over 100 global wine thinkers attended a full-day\u2019s wine conference christened as Meininger Wine Conference, at the chick Hotel K\u00f656 in Dusseldorf, where there was a crisp presentation of current topics relating to increasing wines sales by 12 speakers of substance and a lot of information to absorb, reports Subhash Arora who attended the Conference but missed Meininger Awards Ceremony later in the evening due to prior commitments<\/div><div class=\"articledata\"><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-12-12-13.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18821\" style=\"margin-bottom: 0px; margin-left: 1px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-12-12-13-300x220.webp\" alt=\"Prof. Dr. Simone Loose of Geisenheim University\" width=\"300\" height=\"220\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-12-12-13-300x220.webp 300w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-12-12-13-1024x750.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-12-12-13-768x563.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-12-12-13-1536x1125.webp 1536w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-12-12-13.webp 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">Prof. Dr. Simone Loose of Geisenheim University<\/figcaption><\/figure><p>The original wine thinker <strong>Robert Joseph<\/strong> was at hand to lead the morning sessions to \u2018Market updates\u2019 and reflect on whether it was Time for a change and Boy! The conference organised by Meininger Verlag could not have been timelier, especially with <strong>Prof. Dr. Simone<\/strong> <strong>Loose,<\/strong> of Hochschule Geisenheim University talking about the Shifting Dynamics and \u2018Will Emerging Markets Compensate for the Decline in Established one\u2019 as a lead topic on everyone\u2019s lips and palates for the next 3 days at Prowein 2025 held at Messe Dusseldorf.<\/p><p><strong>Dr. Christian Lindfeld, <\/strong>Founder of Africa Venture Advisory, who has been living in Africa for around 15 years, talked about opportunities for the Global wine industry. It connected well emotionally with Arora since the Indian market seems to be in a similar frame as Africa even though we have only half the States to deal with (each State being an independent country due to our federal nature) as compared to 54 countries in Africa.<\/p><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 189px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-02-03.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18825\" style=\"margin-bottom: 0px; margin-right: 0px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-02-03-189x300.webp\" alt=\"with the Wine Thinker Robert Joseph\" width=\"189\" height=\"300\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-02-03-189x300.webp 189w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-02-03-646x1024.webp 646w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-02-03-768x1217.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-02-03-970x1536.webp 970w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-02-03.webp 1010w\" sizes=\"auto, (max-width: 189px) 100vw, 189px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">with the Wine Thinker Robert Joseph<\/figcaption><\/figure><p>Reliable figures are as difficult to get, but 10 countries account for nearly 2\/3rd of wine imports into Africa, making it about only 1.5% of global exports. Clientele is mostly hotels and restaurants, the local white population and expats being the biggest customers, according to Dr. Lindfeld who is well acquainted with the market where France is the biggest country of origin. Other important countries are grossly under-represented and have a significant export potential-similar to the Indian market.<\/p><p>African consumer preferences are generally ignored and there can be no one fit-for-all policy that can be employed in Africa but with the exploding wine drinking potential, producers must explore the potential for exports expected during this century. It is quite similar to the current Indian market which offers a wide scope despite higher scope of potential for domestic production. One must pay attention to the wine culture &amp; tradition and customer preferences have to be kept in mind while promoting.<\/p><p>Current approach is still geared towards a white minority and most African end consumers are ignored. Evolving tastes and consumer demands are not analyzed or considered. There is still increasing, experience-oriented alcohol consumption where it is still a Status symbol with increasing purchasing power of the middle and upper classes.<\/p><p>\u201cFind me an importer and distributor for Africa to grow my business\u201d does not work in Africa just like in India though finding the right importer is nevertheless an arduous task though not the simple solution.<\/p><p><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18775 alignleft\" style=\"margin-bottom: 0px; margin-left: 1px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-202x300.webp\" alt=\"ProWein2025: Meininger Wine Conference Fleshy, Precise and Topical\" width=\"202\" height=\"300\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-202x300.webp 202w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-690x1024.webp 690w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-768x1140.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1035x1536.webp 1035w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1024x1520.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50.webp 1077w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/a>Several other speakers followed with clockwork precision with <strong>Dr. Anja Zimmer<\/strong>, Editor-in-Chief of Meininger\u2019s International being the Symphony Director. Each Speaker with 20-25 minutes at his\/her disposal had a lot of interesting data to share keeping delegates on their toes. Even the question\/answer sessions were short and precise. Questions from the Audience were collected at a common point and a deputed person would ask the questions with the speaker expected to give condensed answers. This helped check any overage of time. This made sense as the 12 speakers spoke about their subjects in 4 blocks-\u2018Market Update\u2019, The Consumer of Tomorrow (before lunch); \u2018Trade out of the Box\u2019 and \u2018Beyond the Horizon\u2019 (post lunch).<\/p><p>What Drives Gen Z- is a question everyone would like to find a rational answer for-their Characteristics, values and consumption? <strong>Dr. Stephanie Rumpf,<\/strong> tried to elaborate on that in 20 minutes while <strong>Christian Miller<\/strong> talked about The Key factors and Cultural and Gender Experiences, suggesting that based on evidence that that is the no.1 reason why people are drinking less wine\u00a0 that they are drinking less alcohol. There were several other Speakers who talked on different topical subjects. <strong>Claudia Burgdorf <\/strong>looked through her crystal glass to talk about the shape drinks would take in the future and the future perspectives as she saw them.<\/p><figure id=\"attachment_lft\" aria-describedby=\"caption-attachment-lft\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-03-42.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-18835\" style=\"margin-bottom: 0px; margin-right: 0px; padding-bottom: 0px; padding-left: 1px;\" src=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-03-42-300x198.webp\" alt=\"Meininger's Wine Conference in Session\" width=\"300\" height=\"198\" srcset=\"https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-03-42-300x198.webp 300w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-03-42-1024x675.webp 1024w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-03-42-768x506.webp 768w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-03-42-1536x1013.webp 1536w, https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-10-03-42.webp 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-lft\" class=\"wp-caption-text\">Meininger&#8217;s Wine Conference in Session<\/figcaption><\/figure><p>Post Lunch sessions interesting topics in the Category of Trade out of Box.\u00a0 That included The Art of Selling Wine and How Design Drives Wine Sales, Swedish Monopoly Insights discussing Trends in Wine, RTDs and Non-alcoholic wines which was elaborated and demonstrated during ProWein the following days. \u00a0As always, Panel Discussions are always on a lighter note and cover wider topics relating to increased wine sales. (We shall select some of the topics in the for future editions).<\/p><p>This was an excellent wine conference to be a part of and I am happy I was able to attend it. A few of the people I met agreed with me that they were of very high standards and the organisers needed to be complimented. So, here it goes:<\/p><p><a href=\"https:\/\/www.indianwineacademy.com\/blog_164_669.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #990000;\">Jai Ho<\/span><\/a> Meininger Verlag for a wonderful job of organising and the theme along with Speakers who could relate with the latest research! One more reason for anyone like me- thirsty for wine knowledge as much as the liquid with all its intricacies and complexities to have visited Prowein 2025!<\/p><p><strong>Subhash Arora<\/strong><\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Posted: Monday, 31 March 2025 09:02 ProWein2025: Meininger Wine Conference Fleshy, Precise and Topical March 31: A day<\/p>\n","protected":false},"author":1,"featured_media":18777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[903,901,902,736,904],"class_list":["post-18773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-headlines","tag-fleshy","tag-meininger-wine-conference","tag-precise","tag-prowein-2025","tag-topical"],"featured_image_urls":{"full":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536.webp",1076,722,false],"thumbnail":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536-150x150.webp",150,150,true],"medium":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536-300x201.webp",300,201,true],"medium_large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536-768x515.webp",640,429,true],"large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536-1024x687.webp",640,429,true],"1536x1536":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-1035x1536.webp",1035,1536,true],"2048x2048":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536.webp",1076,722,false],"slider-bg":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536-1076x600.webp",1076,600,true],"card-grid":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536-600x722.webp",600,722,true],"card-list":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536-600x700.webp",600,700,true],"morenews-featured":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536-1024x687.webp",1024,687,true],"morenews-large":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536-825x575.webp",825,575,true],"morenews-medium":["https:\/\/www.indianwineacademy.com\/articles\/wp-content\/uploads\/2025\/03\/whatsapp-image-2025-03-31-at-01-36-50-1-e1743390821536-590x410.webp",590,410,true]},"author_info":{"display_name":"admin","author_link":"https:\/\/www.indianwineacademy.com\/articles\/author\/admin\/"},"category_info":"<a 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